#BD40DA#BD40DA

#BD40DA is a mid, highly saturated purple. Relative luminance 0.195; OKLCH L 61.1% C 0.237 H 319.4°. Best body text is #000000 at 4.91:1 contrast (WCAG AA passes).

Color values

HEX	#BD40DA
RGB	rgb(189, 64, 218)
HSL	hsl(289, 68%, 55%)
HSV	hsv(289, 71%, 85%)
CMYK	cmyk(13.3%, 70.6%, 0%, 14.5%)
CIE-LAB	lab(51.32, 69.80, -55.06)
CIE-LCH	lch(51.32, 88.91, 321.73°)
OKLab	oklab(61.1% 0.1799 -0.1544)
OKLCH	oklch(61.1% 0.237 319.4)
XYZ	xyz(35.4729, 19.5493, 68.2210)
Luminance	0.1955 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40DA #5DDA40

analogous

#7040DA #BD40DA #DA40AA

triadic

#BD40DA #DABD40 #40DABD

tetradic

#BD40DA #DA7040 #5DDA40 #40AADA

square

#BD40DA #DA7040 #5DDA40 #40AADA

split-complementary

#BD40DA #AADA40 #40DA70

monochromatic

#711A86 #9D24B9 #BD40DA #CF73E4 #E0A7EE

Accessibility & contrast

On white

4.28

#BD40DA on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.91

#BD40DA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40DA

4.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40DA	#FFFFFF	#000000	##000000
##BD40DA	1.00	4.28	4.91	4.91
#FFFFFF	4.28	1.00	21.00	21.00
#000000	4.91	21.00	1.00	1.00
##000000	4.91	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#0072DE

Deuteranopia (green-blind)

#4B7ED6

Tritanopia (blue-blind)

#BD5E89

Achromatopsia (no color)

#7A7A7A

Design tokens & code

CSS

--color: #bd40da;
/* rgb */ color: rgb(189, 64, 218);
/* oklch */ color: oklch(61.1% 0.237 319.4);

Tailwind

colors: {
  custom: {
    50: '#d580e6',
    500: '#bd40da',
    950: '#000000',
  },
}

SCSS

$custom: #bd40da;
$custom-light: #d580e6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40da",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 218
  },
  "hsl": {
    "h": 288.701,
    "s": 67.544,
    "l": 55.294
  },
  "oklch": {
    "l": 0.611,
    "c": 0.23702,
    "h": 319.4
  },
  "luminance": 0.19548
}

Semantic roles & 50–950 ramp

primary

#BD40DA

secondary

#A7DB9B

accent

#EA3D5E

background

#FDF8FE

surface

#FBEFFC

border

#D4CAD5

text

#150B16

muted

#837C84

Preview Lab

Preview with #BD40DA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →