#BD40D9#BD40D9

#BD40D9 is a mid, highly saturated purple. Relative luminance 0.195; OKLCH L 61.0% C 0.236 H 319.6°. Best body text is #000000 at 4.90:1 contrast (WCAG AA passes).

Color values

HEX	#BD40D9
RGB	rgb(189, 64, 217)
HSL	hsl(289, 67%, 55%)
HSV	hsv(289, 71%, 85%)
CMYK	cmyk(12.9%, 70.5%, 0%, 14.9%)
CIE-LAB	lab(51.26, 69.62, -54.59)
CIE-LCH	lch(51.26, 88.47, 321.90°)
OKLab	oklab(61.04% 0.1799 -0.153)
OKLCH	oklch(61.04% 0.236 319.6)
XYZ	xyz(35.3425, 19.4971, 67.5339)
Luminance	0.1950 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40D9 #5CD940

analogous

#7140D9 #BD40D9 #D940A8

triadic

#BD40D9 #D9BD40 #40D9BD

tetradic

#BD40D9 #D97140 #5CD940 #40A8D9

square

#BD40D9 #D97140 #5CD940 #40A8D9

split-complementary

#BD40D9 #A8D940 #40D971

monochromatic

#711A84 #9C24B7 #BD40D9 #CF73E3 #E0A6ED

Accessibility & contrast

On white

4.29

#BD40D9 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.90

#BD40D9 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40D9

4.90:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40D9	#FFFFFF	#000000	##000000
##BD40D9	1.00	4.29	4.90	4.90
#FFFFFF	4.29	1.00	21.00	21.00
#000000	4.90	21.00	1.00	1.00
##000000	4.90	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#0072DD

Deuteranopia (green-blind)

#4C7ED5

Tritanopia (blue-blind)

#BD5D89

Achromatopsia (no color)

#7A7A7A

Design tokens & code

CSS

--color: #bd40d9;
/* rgb */ color: rgb(189, 64, 217);
/* oklch */ color: oklch(61.0% 0.236 319.6);

Tailwind

colors: {
  custom: {
    50: '#d580e5',
    500: '#bd40d9',
    950: '#000000',
  },
}

SCSS

$custom: #bd40d9;
$custom-light: #d580e5;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40d9",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 217
  },
  "hsl": {
    "h": 289.02,
    "s": 66.812,
    "l": 55.098
  },
  "oklch": {
    "l": 0.61038,
    "c": 0.23617,
    "h": 319.6
  },
  "luminance": 0.19495
}

Semantic roles & 50–950 ramp

primary

#BD40D9

secondary

#A6DA9A

accent

#EA3E5D

background

#FDF8FE

surface

#FBEFFC

border

#D4CAD5

text

#150B16

muted

#837C84

Preview Lab

Preview with #BD40D9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →