#BD40C8#BD40C8

#BD40C8 is a mid, highly saturated purple. Relative luminance 0.187; OKLCH L 60.0% C 0.222 H 324.4°. Best body text is #000000 at 4.73:1 contrast (WCAG AA passes).

Color values

HEX	#BD40C8
RGB	rgb(189, 64, 200)
HSL	hsl(295, 55%, 52%)
HSV	hsv(295, 68%, 78%)
CMYK	cmyk(5.5%, 68%, 0%, 21.6%)
CIE-LAB	lab(50.28, 66.58, -46.42)
CIE-LCH	lch(50.28, 81.16, 325.12°)
OKLab	oklab(60.02% 0.1805 -0.1291)
OKLCH	oklch(60.02% 0.222 324.4)
XYZ	xyz(33.2441, 18.6578, 56.4827)
Luminance	0.1866 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40C8 #4BC840

analogous

#7940C8 #BD40C8 #C8408F

triadic

#BD40C8 #C8BD40 #40C8BD

tetradic

#BD40C8 #C87940 #4BC840 #408FC8

square

#BD40C8 #C87940 #4BC840 #408FC8

split-complementary

#BD40C8 #8FC840 #40C879

monochromatic

#68206E #942D9D #BD40C8 #CD70D6 #DE9FE3

Accessibility & contrast

On white

4.44

#BD40C8 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.73

#BD40C8 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40C8

4.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40C8	#FFFFFF	#000000	##000000
##BD40C8	1.00	4.44	4.73	4.73
#FFFFFF	4.44	1.00	21.00	21.00
#000000	4.73	21.00	1.00	1.00
##000000	4.73	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#1E6ECC

Deuteranopia (green-blind)

#597DC5

Tritanopia (blue-blind)

#C1567F

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #bd40c8;
/* rgb */ color: rgb(189, 64, 200);
/* oklch */ color: oklch(60.0% 0.222 324.4);

Tailwind

colors: {
  custom: {
    50: '#d47fd9',
    500: '#bd40c8',
    950: '#000000',
  },
}

SCSS

$custom: #bd40c8;
$custom-light: #d47fd9;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40c8",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 200
  },
  "hsl": {
    "h": 295.147,
    "s": 55.285,
    "l": 51.765
  },
  "oklch": {
    "l": 0.60022,
    "c": 0.22196,
    "h": 324.4
  },
  "luminance": 0.18656
}

Semantic roles & 50–950 ramp

primary

#BD40C8

secondary

#99D094

accent

#DF4955

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150B15

muted

#837C83

Preview Lab

Preview with #BD40C8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →