#BD40C7#BD40C7

#BD40C7 is a mid, highly saturated purple. Relative luminance 0.186; OKLCH L 60.0% C 0.221 H 324.7°. Best body text is #000000 at 4.72:1 contrast (WCAG AA passes).

Color values

HEX	#BD40C7
RGB	rgb(189, 64, 199)
HSL	hsl(296, 55%, 52%)
HSV	hsv(296, 68%, 78%)
CMYK	cmyk(5%, 67.8%, 0%, 22%)
CIE-LAB	lab(50.23, 66.40, -45.93)
CIE-LCH	lch(50.23, 80.74, 325.33°)
OKLab	oklab(59.97% 0.1805 -0.1277)
OKLCH	oklch(59.97% 0.221 324.7)
XYZ	xyz(33.1276, 18.6112, 55.8692)
Luminance	0.1861 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40C7 #4AC740

analogous

#7A40C7 #BD40C7 #C7408D

triadic

#BD40C7 #C7BD40 #40C7BD

tetradic

#BD40C7 #C77A40 #4AC740 #408DC7

square

#BD40C7 #C77A40 #4AC740 #408DC7

split-complementary

#BD40C7 #8DC740 #40C77A

monochromatic

#67206D #942E9C #BD40C7 #CD6FD5 #DE9FE3

Accessibility & contrast

On white

4.45

#BD40C7 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.72

#BD40C7 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40C7

4.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40C7	#FFFFFF	#000000	##000000
##BD40C7	1.00	4.45	4.72	4.72
#FFFFFF	4.45	1.00	21.00	21.00
#000000	4.72	21.00	1.00	1.00
##000000	4.72	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#206ECB

Deuteranopia (green-blind)

#597DC4

Tritanopia (blue-blind)

#C1567F

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd40c7;
/* rgb */ color: rgb(189, 64, 199);
/* oklch */ color: oklch(60.0% 0.221 324.7);

Tailwind

colors: {
  custom: {
    50: '#d47fd8',
    500: '#bd40c7',
    950: '#000000',
  },
}

SCSS

$custom: #bd40c7;
$custom-light: #d47fd8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40c7",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 199
  },
  "hsl": {
    "h": 295.556,
    "s": 54.656,
    "l": 51.569
  },
  "oklch": {
    "l": 0.59965,
    "c": 0.22113,
    "h": 324.7
  },
  "luminance": 0.18609
}

Semantic roles & 50–950 ramp

primary

#BD40C7

secondary

#98CF94

accent

#DE4A55

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150B14

muted

#837C83

Preview Lab

Preview with #BD40C7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →