#BD40C5#BD40C5

#BD40C5 is a mid, highly saturated purple. Relative luminance 0.185; OKLCH L 59.9% C 0.219 H 325.3°. Best body text is #000000 at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#BD40C5
RGB	rgb(189, 64, 197)
HSL	hsl(296, 53%, 51%)
HSV	hsv(296, 68%, 77%)
CMYK	cmyk(4.1%, 67.5%, 0%, 22.7%)
CIE-LAB	lab(50.12, 66.06, -44.95)
CIE-LCH	lch(50.12, 79.90, 325.77°)
OKLab	oklab(59.85% 0.1805 -0.1248)
OKLCH	oklch(59.85% 0.219 325.3)
XYZ	xyz(32.8970, 18.5189, 54.6543)
Luminance	0.1852 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40C5 #48C540

analogous

#7A40C5 #BD40C5 #C5408A

triadic

#BD40C5 #C5BD40 #40C5BD

tetradic

#BD40C5 #C57A40 #48C540 #408AC5

square

#BD40C5 #C57A40 #48C540 #408AC5

split-complementary

#BD40C5 #8AC540 #40C57A

monochromatic

#66206A #932F99 #BD40C5 #CD6FD3 #DD9EE2

Accessibility & contrast

On white

4.46

#BD40C5 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.70

#BD40C5 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40C5

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40C5	#FFFFFF	#000000	##000000
##BD40C5	1.00	4.46	4.70	4.70
#FFFFFF	4.46	1.00	21.00	21.00
#000000	4.70	21.00	1.00	1.00
##000000	4.70	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#236DC9

Deuteranopia (green-blind)

#5B7DC2

Tritanopia (blue-blind)

#C1557E

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd40c5;
/* rgb */ color: rgb(189, 64, 197);
/* oklch */ color: oklch(59.9% 0.219 325.3);

Tailwind

colors: {
  custom: {
    50: '#d47fd7',
    500: '#bd40c5',
    950: '#000000',
  },
}

SCSS

$custom: #bd40c5;
$custom-light: #d47fd7;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40c5",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 197
  },
  "hsl": {
    "h": 296.391,
    "s": 53.414,
    "l": 51.176
  },
  "oklch": {
    "l": 0.59851,
    "c": 0.21948,
    "h": 325.3
  },
  "luminance": 0.18517
}

Semantic roles & 50–950 ramp

primary

#BD40C5

secondary

#97CE93

accent

#DD4B54

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150B14

muted

#837C83

Preview Lab

Preview with #BD40C5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →