#BD40C4#BD40C4

#BD40C4 is a mid, highly saturated purple. Relative luminance 0.185; OKLCH L 59.8% C 0.219 H 325.6°. Best body text is #000000 at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD40C4
RGB	rgb(189, 64, 196)
HSL	hsl(297, 53%, 51%)
HSV	hsv(297, 67%, 77%)
CMYK	cmyk(3.6%, 67.3%, 0%, 23.1%)
CIE-LAB	lab(50.07, 65.89, -44.46)
CIE-LCH	lch(50.07, 79.48, 325.99°)
OKLab	oklab(59.79% 0.1805 -0.1234)
OKLCH	oklch(59.79% 0.219 325.6)
XYZ	xyz(32.7828, 18.4732, 54.0528)
Luminance	0.1847 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40C4 #47C440

analogous

#7B40C4 #BD40C4 #C44089

triadic

#BD40C4 #C4BD40 #40C4BD

tetradic

#BD40C4 #C47B40 #47C440 #4089C4

square

#BD40C4 #C47B40 #47C440 #4089C4

split-complementary

#BD40C4 #89C440 #40C47B

monochromatic

#652069 #922F98 #BD40C4 #CD6FD2 #DD9EE1

Accessibility & contrast

On white

4.47

#BD40C4 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.69

#BD40C4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40C4

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40C4	#FFFFFF	#000000	##000000
##BD40C4	1.00	4.47	4.69	4.69
#FFFFFF	4.47	1.00	21.00	21.00
#000000	4.69	21.00	1.00	1.00
##000000	4.69	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#256DC8

Deuteranopia (green-blind)

#5B7CC1

Tritanopia (blue-blind)

#C1547D

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd40c4;
/* rgb */ color: rgb(189, 64, 196);
/* oklch */ color: oklch(59.8% 0.219 325.6);

Tailwind

colors: {
  custom: {
    50: '#d47fd6',
    500: '#bd40c4',
    950: '#000000',
  },
}

SCSS

$custom: #bd40c4;
$custom-light: #d47fd6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40c4",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 196
  },
  "hsl": {
    "h": 296.818,
    "s": 52.8,
    "l": 50.98
  },
  "oklch": {
    "l": 0.59794,
    "c": 0.21867,
    "h": 325.6
  },
  "luminance": 0.18471
}

Semantic roles & 50–950 ramp

primary

#BD40C4

secondary

#96CD93

accent

#DC4C53

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150B14

muted

#837C83

Preview Lab

Preview with #BD40C4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →