#BD40C3#BD40C3

#BD40C3 is a mid, highly saturated purple. Relative luminance 0.184; OKLCH L 59.7% C 0.218 H 326.0°. Best body text is #000000 at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD40C3
RGB	rgb(189, 64, 195)
HSL	hsl(297, 52%, 51%)
HSV	hsv(297, 67%, 76%)
CMYK	cmyk(3.1%, 67.2%, 0%, 23.5%)
CIE-LAB	lab(50.01, 65.71, -43.96)
CIE-LCH	lch(50.01, 79.06, 326.22°)
OKLab	oklab(59.74% 0.1805 -0.122)
OKLCH	oklch(59.74% 0.218 326)
XYZ	xyz(32.6693, 18.4278, 53.4554)
Luminance	0.1843 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40C3 #46C340

analogous

#7B40C3 #BD40C3 #C34087

triadic

#BD40C3 #C3BD40 #40C3BD

tetradic

#BD40C3 #C37B40 #46C340 #4087C3

square

#BD40C3 #C37B40 #46C340 #4087C3

split-complementary

#BD40C3 #87C340 #40C37B

monochromatic

#652168 #922F97 #BD40C3 #CD6FD2 #DD9DE0

Accessibility & contrast

On white

4.48

#BD40C3 on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.69

#BD40C3 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40C3

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40C3	#FFFFFF	#000000	##000000
##BD40C3	1.00	4.48	4.69	4.69
#FFFFFF	4.48	1.00	21.00	21.00
#000000	4.69	21.00	1.00	1.00
##000000	4.69	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#266DC7

Deuteranopia (green-blind)

#5C7CC0

Tritanopia (blue-blind)

#C2547D

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd40c3;
/* rgb */ color: rgb(189, 64, 195);
/* oklch */ color: oklch(59.7% 0.218 326.0);

Tailwind

colors: {
  custom: {
    50: '#d47fd6',
    500: '#bd40c3',
    950: '#000000',
  },
}

SCSS

$custom: #bd40c3;
$custom-light: #d47fd6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40c3",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 195
  },
  "hsl": {
    "h": 297.252,
    "s": 52.191,
    "l": 50.784
  },
  "oklch": {
    "l": 0.59737,
    "c": 0.21785,
    "h": 326
  },
  "luminance": 0.18426
}

Semantic roles & 50–950 ramp

primary

#BD40C3

secondary

#95CC92

accent

#DC4C53

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150B14

muted

#837C83

Preview Lab

Preview with #BD40C3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →