#BD40C1#BD40C1

#BD40C1 is a mid, highly saturated purple. Relative luminance 0.183; OKLCH L 59.6% C 0.216 H 326.6°. Best body text is #000000 at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD40C1
RGB	rgb(189, 64, 193)
HSL	hsl(298, 51%, 50%)
HSV	hsv(298, 67%, 76%)
CMYK	cmyk(2.1%, 66.8%, 0%, 24.3%)
CIE-LAB	lab(49.90, 65.37, -42.98)
CIE-LCH	lch(49.90, 78.23, 326.68°)
OKLab	oklab(59.62% 0.1805 -0.1191)
OKLCH	oklch(59.62% 0.216 326.6)
XYZ	xyz(32.4447, 18.3380, 52.2724)
Luminance	0.1834 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40C1 #44C140

analogous

#7D40C1 #BD40C1 #C14084

triadic

#BD40C1 #C1BD40 #40C1BD

tetradic

#BD40C1 #C17D40 #44C140 #4084C1

square

#BD40C1 #C17D40 #44C140 #4084C1

split-complementary

#BD40C1 #84C140 #40C17D

monochromatic

#632166 #913094 #BD40C1 #CD6ED0 #DD9CDF

Accessibility & contrast

On white

4.50

#BD40C1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.67

#BD40C1 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40C1

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40C1	#FFFFFF	#000000	##000000
##BD40C1	1.00	4.50	4.67	4.67
#FFFFFF	4.50	1.00	21.00	21.00
#000000	4.67	21.00	1.00	1.00
##000000	4.67	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#296DC5

Deuteranopia (green-blind)

#5D7CBE

Tritanopia (blue-blind)

#C2537C

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd40c1;
/* rgb */ color: rgb(189, 64, 193);
/* oklch */ color: oklch(59.6% 0.216 326.6);

Tailwind

colors: {
  custom: {
    50: '#d47fd4',
    500: '#bd40c1',
    950: '#000000',
  },
}

SCSS

$custom: #bd40c1;
$custom-light: #d47fd4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40c1",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 193
  },
  "hsl": {
    "h": 298.14,
    "s": 50.988,
    "l": 50.392
  },
  "oklch": {
    "l": 0.59625,
    "c": 0.21623,
    "h": 326.6
  },
  "luminance": 0.18336
}

Semantic roles & 50–950 ramp

primary

#BD40C1

secondary

#93CB92

accent

#DA4D52

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150B14

muted

#837C83

Preview Lab

Preview with #BD40C1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →