#BD40BF#BD40BF

#BD40BF is a mid, highly saturated purple. Relative luminance 0.182; OKLCH L 59.5% C 0.215 H 327.2°. Best body text is #000000 at 4.65:1 contrast (WCAG AA passes).

Color values

HEX	#BD40BF
RGB	rgb(189, 64, 191)
HSL	hsl(299, 50%, 50%)
HSV	hsv(299, 66%, 75%)
CMYK	cmyk(1%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(49.80, 65.03, -41.99)
CIE-LCH	lch(49.80, 77.41, 327.15°)
OKLab	oklab(59.51% 0.1804 -0.1162)
OKLCH	oklch(59.51% 0.215 327.2)
XYZ	xyz(32.2231, 18.2494, 51.1054)
Luminance	0.1825 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40BF #42BF40

analogous

#7D40BF #BD40BF #BF4082

triadic

#BD40BF #BFBD40 #40BFBD

tetradic

#BD40BF #BF7D40 #42BF40 #4082BF

square

#BD40BF #BF7D40 #42BF40 #4082BF

split-complementary

#BD40BF #82BF40 #40BF7D

monochromatic

#622163 #903191 #BD40BF #CD6ECE #DD9CDE

Accessibility & contrast

On white

4.52

#BD40BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.65

#BD40BF on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40BF

4.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40BF	#FFFFFF	#000000	##000000
##BD40BF	1.00	4.52	4.65	4.65
#FFFFFF	4.52	1.00	21.00	21.00
#000000	4.65	21.00	1.00	1.00
##000000	4.65	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C6CC3

Deuteranopia (green-blind)

#5E7CBC

Tritanopia (blue-blind)

#C2527A

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd40bf;
/* rgb */ color: rgb(189, 64, 191);
/* oklch */ color: oklch(59.5% 0.215 327.2);

Tailwind

colors: {
  custom: {
    50: '#d47fd3',
    500: '#bd40bf',
    950: '#000000',
  },
}

SCSS

$custom: #bd40bf;
$custom-light: #d47fd3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40bf",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 299.055,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.59514,
    "c": 0.21462,
    "h": 327.2
  },
  "luminance": 0.18247
}

Semantic roles & 50–950 ramp

primary

#BD40BF

secondary

#92CA91

accent

#D94E51

background

#FDF8FD

surface

#FBEFFA

border

#D4CAD3

text

#150B14

muted

#837C83

Preview Lab

Preview with #BD40BF

Body copy rendered with the generated semantic roles for this colour.

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