#BD40BE#BD40BE

#BD40BE is a mid, highly saturated purple. Relative luminance 0.182; OKLCH L 59.5% C 0.214 H 327.5°. Best body text is #000000 at 4.64:1 contrast (WCAG AA passes).

Color values

HEX	#BD40BE
RGB	rgb(189, 64, 190)
HSL	hsl(300, 50%, 50%)
HSV	hsv(300, 66%, 75%)
CMYK	cmyk(0.5%, 66.3%, 0%, 25.5%)
CIE-LAB	lab(49.74, 64.87, -41.49)
CIE-LCH	lch(49.74, 77.00, 327.40°)
OKLab	oklab(59.46% 0.1804 -0.1148)
OKLCH	oklch(59.46% 0.214 327.5)
XYZ	xyz(32.1135, 18.2055, 50.5278)
Luminance	0.1820 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40BE #41BE40

analogous

#7E40BE #BD40BE #BE4080

triadic

#BD40BE #BEBD40 #40BEBD

tetradic

#BD40BE #BE7E40 #41BE40 #4080BE

square

#BD40BE #BE7E40 #41BE40 #4080BE

split-complementary

#BD40BE #80BE40 #40BE7E

monochromatic

#622162 #8F3190 #BD40BE #CD6DCE #DD9BDD

Accessibility & contrast

On white

4.53

#BD40BE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.64

#BD40BE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40BE

4.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40BE	#FFFFFF	#000000	##000000
##BD40BE	1.00	4.53	4.64	4.64
#FFFFFF	4.53	1.00	21.00	21.00
#000000	4.64	21.00	1.00	1.00
##000000	4.64	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#2D6CC2

Deuteranopia (green-blind)

#5F7CBB

Tritanopia (blue-blind)

#C3527A

Achromatopsia (no color)

#767676

Design tokens & code

CSS

--color: #bd40be;
/* rgb */ color: rgb(189, 64, 190);
/* oklch */ color: oklch(59.5% 0.214 327.5);

Tailwind

colors: {
  custom: {
    50: '#d47fd2',
    500: '#bd40be',
    950: '#000000',
  },
}

SCSS

$custom: #bd40be;
$custom-light: #d47fd2;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40be",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 190
  },
  "hsl": {
    "h": 299.524,
    "s": 49.606,
    "l": 49.804
  },
  "oklch": {
    "l": 0.59459,
    "c": 0.21381,
    "h": 327.5
  },
  "luminance": 0.18203
}

Semantic roles & 50–950 ramp

primary

#BD40BE

secondary

#91C990

accent

#D94F50

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150B14

muted

#837C82

Preview Lab

Preview with #BD40BE

Body copy rendered with the generated semantic roles for this colour.

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