#BD40B7#BD40B7

#BD40B7 is a mid, highly saturated purple. Relative luminance 0.179; OKLCH L 59.1% C 0.208 H 329.8°. Best body text is #000000 at 4.58:1 contrast (WCAG AA passes).

Color values

HEX	#BD40B7
RGB	rgb(189, 64, 183)
HSL	hsl(303, 49%, 50%)
HSV	hsv(303, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 3.2%, 25.9%)
CIE-LAB	lab(49.38, 63.70, -37.99)
CIE-LCH	lch(49.38, 74.17, 329.19°)
OKLab	oklab(59.08% 0.18 -0.1046)
OKLCH	oklch(59.08% 0.208 329.8)
XYZ	xyz(31.3667, 17.9068, 46.5948)
Luminance	0.1790 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40B7 #40BD46

analogous

#8540BD #BD40B7 #BD4079

triadic

#BD40B7 #B7BD40 #40B7BD

tetradic

#BD40B7 #BD8540 #40BD46 #4079BD

square

#BD40B7 #BD8540 #40BD46 #4079BD

split-complementary

#BD40B7 #79BD40 #40BD85

monochromatic

#62215E #8F318B #BD40B7 #CD6DC9 #DD9ADA

Accessibility & contrast

On white

4.58

#BD40B7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.58

#BD40B7 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD40B7

4.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40B7	#FFFFFF	#000000	##000000
##BD40B7	1.00	4.58	4.58	4.58
#FFFFFF	4.58	1.00	21.00	21.00
#000000	4.58	21.00	1.00	1.00
##000000	4.58	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#346ABA

Deuteranopia (green-blind)

#627BB4

Tritanopia (blue-blind)

#C44F76

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd40b7;
/* rgb */ color: rgb(189, 64, 183);
/* oklch */ color: oklch(59.1% 0.208 329.8);

Tailwind

colors: {
  custom: {
    50: '#d47fcd',
    500: '#bd40b7',
    950: '#000000',
  },
}

SCSS

$custom: #bd40b7;
$custom-light: #d47fcd;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40b7",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 183
  },
  "hsl": {
    "h": 302.88,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.59081,
    "c": 0.20825,
    "h": 329.8
  },
  "luminance": 0.17905
}

Semantic roles & 50–950 ramp

primary

#BD40B7

secondary

#90C993

accent

#D9554F

background

#FDF8FC

surface

#FBEFF9

border

#D4CAD2

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD40B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →