#BD40B4#BD40B4

#BD40B4 is a mid, highly saturated purple. Relative luminance 0.178; OKLCH L 58.9% C 0.206 H 330.9°. Best body text is #FFFFFF at 4.61:1 contrast (WCAG AA passes).

Color values

HEX	#BD40B4
RGB	rgb(189, 64, 180)
HSL	hsl(304, 49%, 50%)
HSV	hsv(304, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 4.8%, 25.9%)
CIE-LAB	lab(49.23, 63.21, -36.47)
CIE-LCH	lch(49.23, 72.98, 330.02°)
OKLab	oklab(58.92% 0.1798 -0.1003)
OKLCH	oklch(58.92% 0.206 330.9)
XYZ	xyz(31.0578, 17.7832, 44.9679)
Luminance	0.1778 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40B4 #40BD49

analogous

#8840BD #BD40B4 #BD4076

triadic

#BD40B4 #B4BD40 #40B4BD

tetradic

#BD40B4 #BD8840 #40BD49 #4076BD

square

#BD40B4 #BD8840 #40BD49 #4076BD

split-complementary

#BD40B4 #76BD40 #40BD88

monochromatic

#62215D #8F3188 #BD40B4 #CD6DC7 #DD9AD8

Accessibility & contrast

On white

4.61

#BD40B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.56

#BD40B4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40B4

4.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40B4	#FFFFFF	#000000	##FFFFFF
##BD40B4	1.00	4.61	4.56	4.61
#FFFFFF	4.61	1.00	21.00	1.00
#000000	4.56	21.00	1.00	21.00
##FFFFFF	4.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#376AB7

Deuteranopia (green-blind)

#647BB1

Tritanopia (blue-blind)

#C44D75

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd40b4;
/* rgb */ color: rgb(189, 64, 180);
/* oklch */ color: oklch(58.9% 0.206 330.9);

Tailwind

colors: {
  custom: {
    50: '#d47ecb',
    500: '#bd40b4',
    950: '#000000',
  },
}

SCSS

$custom: #bd40b4;
$custom-light: #d47ecb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40b4",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 180
  },
  "hsl": {
    "h": 304.32,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58923,
    "c": 0.2059,
    "h": 330.9
  },
  "luminance": 0.17781
}

Semantic roles & 50–950 ramp

primary

#BD40B4

secondary

#90C994

accent

#D9594F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD40B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →