#BD40B1#BD40B1

#BD40B1 is a mid, highly saturated purple. Relative luminance 0.177; OKLCH L 58.8% C 0.204 H 331.9°. Best body text is #FFFFFF at 4.63:1 contrast (WCAG AA passes).

Color values

HEX	#BD40B1
RGB	rgb(189, 64, 177)
HSL	hsl(306, 49%, 50%)
HSV	hsv(306, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 6.3%, 25.9%)
CIE-LAB	lab(49.08, 62.73, -34.95)
CIE-LCH	lch(49.08, 71.81, 330.88°)
OKLab	oklab(58.77% 0.1796 -0.0959)
OKLCH	oklch(58.77% 0.204 331.9)
XYZ	xyz(30.7555, 17.6623, 43.3758)
Luminance	0.1766 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40B1 #40BD4C

analogous

#8B40BD #BD40B1 #BD4073

triadic

#BD40B1 #B1BD40 #40B1BD

tetradic

#BD40B1 #BD8B40 #40BD4C #4073BD

square

#BD40B1 #BD8B40 #40BD4C #4073BD

split-complementary

#BD40B1 #73BD40 #40BD8B

monochromatic

#62215B #8F3186 #BD40B1 #CD6DC4 #DD9AD7

Accessibility & contrast

On white

4.63

#BD40B1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.53

#BD40B1 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40B1

4.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40B1	#FFFFFF	#000000	##FFFFFF
##BD40B1	1.00	4.63	4.53	4.63
#FFFFFF	4.63	1.00	21.00	1.00
#000000	4.53	21.00	1.00	21.00
##FFFFFF	4.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3969B4

Deuteranopia (green-blind)

#657BAE

Tritanopia (blue-blind)

#C54C73

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #bd40b1;
/* rgb */ color: rgb(189, 64, 177);
/* oklch */ color: oklch(58.8% 0.204 331.9);

Tailwind

colors: {
  custom: {
    50: '#d47ec8',
    500: '#bd40b1',
    950: '#000000',
  },
}

SCSS

$custom: #bd40b1;
$custom-light: #d47ec8;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40b1",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 177
  },
  "hsl": {
    "h": 305.76,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58767,
    "c": 0.20359,
    "h": 331.9
  },
  "luminance": 0.1766
}

Semantic roles & 50–950 ramp

primary

#BD40B1

secondary

#90C995

accent

#D95C4F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD40B1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →