#BD40AF#BD40AF
#BD40AF is a mid, highly saturated purple. Relative luminance 0.176; OKLCH L 58.7% C 0.202 H 332.6°. Best body text is #FFFFFF at 4.65:1 contrast (WCAG AA passes).
Color values
| HEX | #BD40AF |
|---|---|
| RGB | rgb(189, 64, 175) |
| HSL | hsl(307, 49%, 50%) |
| HSV | hsv(307, 66%, 74%) |
| CMYK | cmyk(0%, 66.1%, 7.4%, 25.9%) |
| CIE-LAB | lab(48.99, 62.41, -33.93) |
| CIE-LCH | lch(48.99, 71.04, 331.47°) |
| OKLab | oklab(58.67% 0.1794 -0.093) |
| OKLCH | oklch(58.67% 0.202 332.6) |
| XYZ | xyz(30.5576, 17.5831, 42.3336) |
| Luminance | 0.1758 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Purpley Pink
#C83CB9
ΔE00 2.27
Pinky Purple
#C94CBE
ΔE00 4.33
Ugly Purple
#A442A0
ΔE00 5.00
Medium Purple
#9E43A2
ΔE00 6.01
Mediumorchid
#BA55D3
ΔE00 7.43
Barney
#AC1DB8
ΔE00 7.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#BD40AF #40BD4E
analogous
#8D40BD #BD40AF #BD4071
triadic
#BD40AF #AFBD40 #40AFBD
tetradic
#BD40AF #BD8D40 #40BD4E #4071BD
square
#BD40AF #BD8D40 #40BD4E #4071BD
split-complementary
#BD40AF #71BD40 #40BD8D
monochromatic
#62215A #8F3185 #BD40AF #CD6DC3 #DD9AD6
Accessibility & contrast
On white
4.65
#BD40AF on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
4.52
#BD40AF on #000000
AA ✓AA large ✓AAA ✗
Best text color
#FFFFFF on #BD40AF
4.65:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##BD40AF | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##BD40AF | 1.00 | 4.65 | 4.52 | 4.65 |
| #FFFFFF | 4.65 | 1.00 | 21.00 | 1.00 |
| #000000 | 4.52 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 4.65 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3B69B2
Deuteranopia (green-blind)
#667BAC
Tritanopia (blue-blind)
#C54B72
Achromatopsia (no color)
#747474
Design tokens & code
CSS
--color: #bd40af; /* rgb */ color: rgb(189, 64, 175); /* oklch */ color: oklch(58.7% 0.202 332.6);
Tailwind
colors: {
custom: {
50: '#d47ec7',
500: '#bd40af',
950: '#000000',
},
}SCSS
$custom: #bd40af; $custom-light: #d47ec7; $custom-dark: #000000;
JSON
{
"hex": "#bd40af",
"rgb": {
"r": 189,
"g": 64,
"b": 175
},
"hsl": {
"h": 306.72,
"s": 49.407,
"l": 49.608
},
"oklch": {
"l": 0.58665,
"c": 0.20206,
"h": 332.6
},
"luminance": 0.17581
}Semantic roles & 50–950 ramp
primary
#BD40AF
secondary
#90C996
accent
#D95E4F
background
#FDF8FC
surface
#FBEFF8
border
#D4CAD1
text
#150B13
muted
#837C82