#BD40AE#BD40AE

#BD40AE is a mid, highly saturated purple. Relative luminance 0.175; OKLCH L 58.6% C 0.201 H 333.0°. Best body text is #FFFFFF at 4.66:1 contrast (WCAG AA passes).

Color values

HEX	#BD40AE
RGB	rgb(189, 64, 174)
HSL	hsl(307, 49%, 50%)
HSV	hsv(307, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 7.9%, 25.9%)
CIE-LAB	lab(48.94, 62.26, -33.42)
CIE-LCH	lch(48.94, 70.66, 331.78°)
OKLab	oklab(58.61% 0.1793 -0.0915)
OKLCH	oklch(58.61% 0.201 333)
XYZ	xyz(30.4597, 17.5440, 41.8183)
Luminance	0.1754 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40AE #40BD4F

analogous

#8E40BD #BD40AE #BD4070

triadic

#BD40AE #AEBD40 #40AEBD

tetradic

#BD40AE #BD8E40 #40BD4F #4070BD

square

#BD40AE #BD8E40 #40BD4F #4070BD

split-complementary

#BD40AE #70BD40 #40BD8E

monochromatic

#62215A #8F3184 #BD40AE #CD6DC2 #DD9AD5

Accessibility & contrast

On white

4.66

#BD40AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.51

#BD40AE on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40AE

4.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40AE	#FFFFFF	#000000	##FFFFFF
##BD40AE	1.00	4.66	4.51	4.66
#FFFFFF	4.66	1.00	21.00	1.00
#000000	4.51	21.00	1.00	21.00
##FFFFFF	4.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C69B1

Deuteranopia (green-blind)

#677BAB

Tritanopia (blue-blind)

#C54B71

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd40ae;
/* rgb */ color: rgb(189, 64, 174);
/* oklch */ color: oklch(58.6% 0.201 333.0);

Tailwind

colors: {
  custom: {
    50: '#d47ec6',
    500: '#bd40ae',
    950: '#000000',
  },
}

SCSS

$custom: #bd40ae;
$custom-light: #d47ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40ae",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 307.2,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58614,
    "c": 0.2013,
    "h": 333
  },
  "luminance": 0.17542
}

Semantic roles & 50–950 ramp

primary

#BD40AE

secondary

#90C997

accent

#D95F4F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD40AE

Body copy rendered with the generated semantic roles for this colour.

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