#BD40AD#BD40AD

#BD40AD is a mid, highly saturated purple. Relative luminance 0.175; OKLCH L 58.6% C 0.201 H 333.3°. Best body text is #FFFFFF at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD40AD
RGB	rgb(189, 64, 173)
HSL	hsl(308, 49%, 50%)
HSV	hsv(308, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 8.5%, 25.9%)
CIE-LAB	lab(48.89, 62.10, -32.90)
CIE-LCH	lch(48.89, 70.28, 332.08°)
OKLab	oklab(58.56% 0.1792 -0.09)
OKLCH	oklch(58.56% 0.201 333.3)
XYZ	xyz(30.3626, 17.5052, 41.3067)
Luminance	0.1750 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40AD #40BD50

analogous

#8F40BD #BD40AD #BD406F

triadic

#BD40AD #ADBD40 #40ADBD

tetradic

#BD40AD #BD8F40 #40BD50 #406FBD

square

#BD40AD #BD8F40 #40BD50 #406FBD

split-complementary

#BD40AD #6FBD40 #40BD8F

monochromatic

#622159 #8F3183 #BD40AD #CD6DC1 #DD9AD4

Accessibility & contrast

On white

4.67

#BD40AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.50

#BD40AD on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40AD

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40AD	#FFFFFF	#000000	##FFFFFF
##BD40AD	1.00	4.67	4.50	4.67
#FFFFFF	4.67	1.00	21.00	1.00
#000000	4.50	21.00	1.00	21.00
##FFFFFF	4.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C69B0

Deuteranopia (green-blind)

#677BAA

Tritanopia (blue-blind)

#C54B71

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd40ad;
/* rgb */ color: rgb(189, 64, 173);
/* oklch */ color: oklch(58.6% 0.201 333.3);

Tailwind

colors: {
  custom: {
    50: '#d47ec6',
    500: '#bd40ad',
    950: '#000000',
  },
}

SCSS

$custom: #bd40ad;
$custom-light: #d47ec6;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40ad",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 173
  },
  "hsl": {
    "h": 307.68,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58564,
    "c": 0.20055,
    "h": 333.3
  },
  "luminance": 0.17503
}

Semantic roles & 50–950 ramp

primary

#BD40AD

secondary

#90C997

accent

#D9614F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B13

muted

#837C82

Preview Lab

Preview with #BD40AD

Body copy rendered with the generated semantic roles for this colour.

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