#BD40AB#BD40AB

#BD40AB is a mid, vivid purple. Relative luminance 0.174; OKLCH L 58.5% C 0.199 H 334.1°. Best body text is #FFFFFF at 4.68:1 contrast (WCAG AA passes).

Color values

HEX	#BD40AB
RGB	rgb(189, 64, 171)
HSL	hsl(309, 49%, 50%)
HSV	hsv(309, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 9.5%, 25.9%)
CIE-LAB	lab(48.80, 61.79, -31.88)
CIE-LCH	lch(48.80, 69.52, 332.71°)
OKLab	oklab(58.46% 0.179 -0.0871)
OKLCH	oklch(58.46% 0.199 334.1)
XYZ	xyz(30.1705, 17.4283, 40.2952)
Luminance	0.1743 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40AB #40BD52

analogous

#9140BD #BD40AB #BD406D

triadic

#BD40AB #ABBD40 #40ABBD

tetradic

#BD40AB #BD9140 #40BD52 #406DBD

square

#BD40AB #BD9140 #40BD52 #406DBD

split-complementary

#BD40AB #6DBD40 #40BD91

monochromatic

#622158 #8F3182 #BD40AB #CD6DC0 #DD9AD3

Accessibility & contrast

On white

4.68

#BD40AB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.49

#BD40AB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40AB

4.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40AB	#FFFFFF	#000000	##FFFFFF
##BD40AB	1.00	4.68	4.49	4.68
#FFFFFF	4.68	1.00	21.00	1.00
#000000	4.49	21.00	1.00	21.00
##FFFFFF	4.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E68AE

Deuteranopia (green-blind)

#687AA8

Tritanopia (blue-blind)

#C64A70

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd40ab;
/* rgb */ color: rgb(189, 64, 171);
/* oklch */ color: oklch(58.5% 0.199 334.1);

Tailwind

colors: {
  custom: {
    50: '#d47ec4',
    500: '#bd40ab',
    950: '#000000',
  },
}

SCSS

$custom: #bd40ab;
$custom-light: #d47ec4;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40ab",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 171
  },
  "hsl": {
    "h": 308.64,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58464,
    "c": 0.19904,
    "h": 334.1
  },
  "luminance": 0.17426
}

Semantic roles & 50–950 ramp

primary

#BD40AB

secondary

#90C998

accent

#D9634F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD40AB

Body copy rendered with the generated semantic roles for this colour.

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