#BD40AA#BD40AA

#BD40AA is a mid, vivid purple. Relative luminance 0.174; OKLCH L 58.4% C 0.198 H 334.4°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#BD40AA
RGB	rgb(189, 64, 170)
HSL	hsl(309, 49%, 50%)
HSV	hsv(309, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 10.1%, 25.9%)
CIE-LAB	lab(48.75, 61.63, -31.36)
CIE-LCH	lch(48.75, 69.15, 333.03°)
OKLab	oklab(58.41% 0.1789 -0.0856)
OKLCH	oklch(58.41% 0.198 334.4)
XYZ	xyz(30.0756, 17.3903, 39.7951)
Luminance	0.1739 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40AA #40BD53

analogous

#9240BD #BD40AA #BD406C

triadic

#BD40AA #AABD40 #40AABD

tetradic

#BD40AA #BD9240 #40BD53 #406CBD

square

#BD40AA #BD9240 #40BD53 #406CBD

split-complementary

#BD40AA #6CBD40 #40BD92

monochromatic

#622158 #8F3181 #BD40AA #CD6DBF #DD9AD3

Accessibility & contrast

On white

4.69

#BD40AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.48

#BD40AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40AA

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40AA	#FFFFFF	#000000	##FFFFFF
##BD40AA	1.00	4.69	4.48	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.48	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F68AD

Deuteranopia (green-blind)

#687AA7

Tritanopia (blue-blind)

#C6496F

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #bd40aa;
/* rgb */ color: rgb(189, 64, 170);
/* oklch */ color: oklch(58.4% 0.198 334.4);

Tailwind

colors: {
  custom: {
    50: '#d47ec3',
    500: '#bd40aa',
    950: '#000000',
  },
}

SCSS

$custom: #bd40aa;
$custom-light: #d47ec3;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40aa",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 170
  },
  "hsl": {
    "h": 309.12,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58415,
    "c": 0.19831,
    "h": 334.4
  },
  "luminance": 0.17388
}

Semantic roles & 50–950 ramp

primary

#BD40AA

secondary

#90C999

accent

#D9644F

background

#FDF8FC

surface

#FBEFF8

border

#D4CAD1

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD40AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →