#BD40A1#BD40A1

#BD40A1 is a mid, vivid pink. Relative luminance 0.171; OKLCH L 58.0% C 0.192 H 337.9°. Best body text is #FFFFFF at 4.76:1 contrast (WCAG AA passes).

Color values

HEX	#BD40A1
RGB	rgb(189, 64, 161)
HSL	hsl(313, 49%, 50%)
HSV	hsv(313, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 14.8%, 25.9%)
CIE-LAB	lab(48.34, 60.27, -26.68)
CIE-LCH	lch(48.34, 65.91, 336.12°)
OKLab	oklab(57.98% 0.1777 -0.0723)
OKLCH	oklch(57.98% 0.192 337.9)
XYZ	xyz(29.2532, 17.0614, 35.4638)
Luminance	0.1706 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40A1 #40BD5C

analogous

#9B40BD #BD40A1 #BD4063

triadic

#BD40A1 #A1BD40 #40A1BD

tetradic

#BD40A1 #BD9B40 #40BD5C #4063BD

square

#BD40A1 #BD9B40 #40BD5C #4063BD

split-complementary

#BD40A1 #63BD40 #40BD9B

monochromatic

#622153 #8F317A #BD40A1 #CD6DB8 #DD9ACE

Accessibility & contrast

On white

4.76

#BD40A1 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.41

#BD40A1 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40A1

4.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40A1	#FFFFFF	#000000	##FFFFFF
##BD40A1	1.00	4.76	4.41	4.76
#FFFFFF	4.76	1.00	21.00	1.00
#000000	4.41	21.00	1.00	21.00
##FFFFFF	4.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4466A4

Deuteranopia (green-blind)

#6C7A9E

Tritanopia (blue-blind)

#C7466B

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd40a1;
/* rgb */ color: rgb(189, 64, 161);
/* oklch */ color: oklch(58.0% 0.192 337.9);

Tailwind

colors: {
  custom: {
    50: '#d47ebd',
    500: '#bd40a1',
    950: '#000000',
  },
}

SCSS

$custom: #bd40a1;
$custom-light: #d47ebd;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40a1",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 161
  },
  "hsl": {
    "h": 313.44,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57981,
    "c": 0.19179,
    "h": 337.9
  },
  "luminance": 0.17059
}

Semantic roles & 50–950 ramp

primary

#BD40A1

secondary

#90C99D

accent

#D96E4F

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD40A1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →