#BD40A0#BD40A0

#BD40A0 is a mid, vivid pink. Relative luminance 0.170; OKLCH L 57.9% C 0.191 H 338.3°. Best body text is #FFFFFF at 4.77:1 contrast (WCAG AA passes).

Color values

HEX	#BD40A0
RGB	rgb(189, 64, 160)
HSL	hsl(314, 49%, 50%)
HSV	hsv(314, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 15.3%, 25.9%)
CIE-LAB	lab(48.29, 60.12, -26.16)
CIE-LCH	lch(48.29, 65.56, 336.49°)
OKLab	oklab(57.94% 0.1775 -0.0708)
OKLCH	oklch(57.94% 0.191 338.3)
XYZ	xyz(29.1654, 17.0263, 35.0012)
Luminance	0.1702 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD40A0 #40BD5D

analogous

#9C40BD #BD40A0 #BD4062

triadic

#BD40A0 #A0BD40 #40A0BD

tetradic

#BD40A0 #BD9C40 #40BD5D #4062BD

square

#BD40A0 #BD9C40 #40BD5D #4062BD

split-complementary

#BD40A0 #62BD40 #40BD9C

monochromatic

#622153 #8F3179 #BD40A0 #CD6DB7 #DD9ACE

Accessibility & contrast

On white

4.77

#BD40A0 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#BD40A0 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD40A0

4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD40A0	#FFFFFF	#000000	##FFFFFF
##BD40A0	1.00	4.77	4.40	4.77
#FFFFFF	4.77	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4566A3

Deuteranopia (green-blind)

#6C7A9D

Tritanopia (blue-blind)

#C7456A

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd40a0;
/* rgb */ color: rgb(189, 64, 160);
/* oklch */ color: oklch(57.9% 0.191 338.3);

Tailwind

colors: {
  custom: {
    50: '#d47ebc',
    500: '#bd40a0',
    950: '#000000',
  },
}

SCSS

$custom: #bd40a0;
$custom-light: #d47ebc;
$custom-dark: #000000;

JSON

{
  "hex": "#bd40a0",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 160
  },
  "hsl": {
    "h": 313.92,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57935,
    "c": 0.19109,
    "h": 338.3
  },
  "luminance": 0.17024
}

Semantic roles & 50–950 ramp

primary

#BD40A0

secondary

#90C99D

accent

#D96F4F

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD40A0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →