#BD409F#BD409F

#BD409F is a mid, vivid pink. Relative luminance 0.170; OKLCH L 57.9% C 0.190 H 338.7°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD409F
RGB	rgb(189, 64, 159)
HSL	hsl(314, 49%, 50%)
HSV	hsv(314, 66%, 74%)
CMYK	cmyk(0%, 66.1%, 15.9%, 25.9%)
CIE-LAB	lab(48.25, 59.97, -25.63)
CIE-LCH	lch(48.25, 65.22, 336.86°)
OKLab	oklab(57.89% 0.1773 -0.0693)
OKLCH	oklch(57.89% 0.19 338.7)
XYZ	xyz(29.0783, 16.9914, 34.5424)
Luminance	0.1699 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD409F #40BD5E

analogous

#9D40BD #BD409F #BD4061

triadic

#BD409F #9FBD40 #409FBD

tetradic

#BD409F #BD9D40 #40BD5E #4061BD

square

#BD409F #BD9D40 #40BD5E #4061BD

split-complementary

#BD409F #61BD40 #40BD9D

monochromatic

#622152 #8F3179 #BD409F #CD6DB6 #DD9ACD

Accessibility & contrast

On white

4.78

#BD409F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.40

#BD409F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD409F

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD409F	#FFFFFF	#000000	##FFFFFF
##BD409F	1.00	4.78	4.40	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.40	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4666A2

Deuteranopia (green-blind)

#6D7A9C

Tritanopia (blue-blind)

#C7456A

Achromatopsia (no color)

#737373

Design tokens & code

CSS

--color: #bd409f;
/* rgb */ color: rgb(189, 64, 159);
/* oklch */ color: oklch(57.9% 0.190 338.7);

Tailwind

colors: {
  custom: {
    50: '#d47ebb',
    500: '#bd409f',
    950: '#000000',
  },
}

SCSS

$custom: #bd409f;
$custom-light: #d47ebb;
$custom-dark: #000000;

JSON

{
  "hex": "#bd409f",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 159
  },
  "hsl": {
    "h": 314.4,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57888,
    "c": 0.19039,
    "h": 338.7
  },
  "luminance": 0.16989
}

Semantic roles & 50–950 ramp

primary

#BD409F

secondary

#90C99E

accent

#D9704F

background

#FDF8FB

surface

#FBEFF6

border

#D4CAD0

text

#150B12

muted

#837C81

Preview Lab

Preview with #BD409F

Body copy rendered with the generated semantic roles for this colour.

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