#BD4090#BD4090

#BD4090 is a mid, vivid pink. Relative luminance 0.165; OKLCH L 57.2% C 0.181 H 345.0°. Best body text is #FFFFFF at 4.88:1 contrast (WCAG AA passes).

Color values

HEX#BD4090
RGBrgb(189, 64, 144)
HSLhsl(322, 49%, 50%)
HSVhsv(322, 66%, 74%)
CMYKcmyk(0%, 66.1%, 23.8%, 25.9%)
CIE-LABlab(47.63, 57.86, -17.63)
CIE-LCHlch(47.63, 60.49, 343.05°)
OKLaboklab(57.23% 0.1744 -0.0468)
OKLCHoklch(57.23% 0.181 345)
XYZxyz(27.8547, 16.5020, 28.0984)
Luminance0.1650 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD4090 #40BD6D
analogous
#AC40BD #BD4090 #BD4052
triadic
#BD4090 #90BD40 #4090BD
tetradic
#BD4090 #BDAC40 #40BD6D #4052BD
square
#BD4090 #BDAC40 #40BD6D #4052BD
split-complementary
#BD4090 #52BD40 #40BDAC
monochromatic
#62214A #8F316D #BD4090 #CD6DAB #DD9AC5

Accessibility & contrast

On white

4.88
#BD4090 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.30
#BD4090 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4090
4.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD4090#FFFFFF#000000##FFFFFF
##BD40901.004.884.304.88
#FFFFFF4.881.0021.001.00
#0000004.3021.001.0021.00
##FFFFFF4.881.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4D6492
Deuteranopia (green-blind)
#72798D
Tritanopia (blue-blind)
#C93F62
Achromatopsia (no color)
#717171

Design tokens & code

CSS
--color: #bd4090;
/* rgb */ color: rgb(189, 64, 144);
/* oklch */ color: oklch(57.2% 0.181 345.0);
Tailwind
colors: {
  custom: {
    50: '#d47db0',
    500: '#bd4090',
    950: '#000000',
  },
}
SCSS
$custom: #bd4090;
$custom-light: #d47db0;
$custom-dark: #000000;
JSON
{
  "hex": "#bd4090",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 144
  },
  "hsl": {
    "h": 321.6,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.57229,
    "c": 0.18061,
    "h": 345
  },
  "luminance": 0.16499
}

Semantic roles & 50–950 ramp

primary
#BD4090
secondary
#90C9A4
accent
#D9814F
background
#FDF8FA
surface
#FBEFF4
border
#D4CACE
text
#150A10
muted
#837C7F

Preview Lab

Preview with #BD4090

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD4090 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva