#BD403F#BD403F

#BD403F is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.9% C 0.161 H 24.5°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#BD403F
RGB	rgb(189, 64, 63)
HSL	hsl(0, 50%, 49%)
HSV	hsv(0, 67%, 74%)
CMYK	cmyk(0%, 66.1%, 66.7%, 25.9%)
CIE-LAB	lab(45.42, 50.03, 28.47)
CIE-LCH	lch(45.42, 57.56, 29.65°)
OKLab	oklab(54.88% 0.1465 0.0669)
OKLCH	oklch(54.88% 0.161 24.5)
XYZ	xyz(23.7193, 14.8478, 6.3186)
Luminance	0.1484 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD403F #3FBCBD

analogous

#BD3F7D #BD403F #BD7F3F

triadic

#BD403F #3FBD40 #403FBD

tetradic

#BD403F #7DBD3F #3FBCBD #7F3FBD

square

#BD403F #7DBD3F #3FBCBD #7F3FBD

split-complementary

#BD403F #3FBD7F #3F7DBD

monochromatic

#612120 #8F3030 #BD403F #CE6C6B #DD9A99

Accessibility & contrast

On white

5.29

#BD403F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BD403F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD403F

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD403F	#FFFFFF	#000000	##FFFFFF
##BD403F	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625B3E

Deuteranopia (green-blind)

#81753B

Tritanopia (blue-blind)

#CF2141

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd403f;
/* rgb */ color: rgb(189, 64, 63);
/* oklch */ color: oklch(54.9% 0.161 24.5);

Tailwind

colors: {
  custom: {
    50: '#d87c74',
    500: '#bd403f',
    950: '#000000',
  },
}

SCSS

$custom: #bd403f;
$custom-light: #d87c74;
$custom-dark: #000000;

JSON

{
  "hex": "#bd403f",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 63
  },
  "hsl": {
    "h": 0.476,
    "s": 50,
    "l": 49.412
  },
  "oklch": {
    "l": 0.54878,
    "c": 0.16108,
    "h": 24.5
  },
  "luminance": 0.14844
}

Semantic roles & 50–950 ramp

primary

#BD403F

secondary

#8FC9C9

accent

#D8DA4E

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD403F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →