#BD403E#BD403E

#BD403E is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.9% C 0.161 H 25.0°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#BD403E
RGB	rgb(189, 64, 62)
HSL	hsl(1, 51%, 49%)
HSV	hsv(1, 67%, 74%)
CMYK	cmyk(0%, 66.1%, 67.2%, 25.9%)
CIE-LAB	lab(45.41, 49.97, 29.05)
CIE-LCH	lch(45.41, 57.80, 30.17°)
OKLab	oklab(54.86% 0.1462 0.068)
OKLCH	oklch(54.86% 0.161 25)
XYZ	xyz(23.6916, 14.8368, 6.1727)
Luminance	0.1483 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD403E #3EBBBD

analogous

#BD3E7C #BD403E #BD803E

triadic

#BD403E #3EBD40 #403EBD

tetradic

#BD403E #7CBD3E #3EBBBD #803EBD

square

#BD403E #7CBD3E #3EBBBD #803EBD

split-complementary

#BD403E #3EBD80 #3E7CBD

monochromatic

#612120 #8F302F #BD403E #CE6C6A #DD9998

Accessibility & contrast

On white

5.29

#BD403E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BD403E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD403E

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD403E	#FFFFFF	#000000	##FFFFFF
##BD403E	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625A3D

Deuteranopia (green-blind)

#81753A

Tritanopia (blue-blind)

#CF2141

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd403e;
/* rgb */ color: rgb(189, 64, 62);
/* oklch */ color: oklch(54.9% 0.161 25.0);

Tailwind

colors: {
  custom: {
    50: '#d87c73',
    500: '#bd403e',
    950: '#000000',
  },
}

SCSS

$custom: #bd403e;
$custom-light: #d87c73;
$custom-dark: #000000;

JSON

{
  "hex": "#bd403e",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 62
  },
  "hsl": {
    "h": 0.945,
    "s": 50.598,
    "l": 49.216
  },
  "oklch": {
    "l": 0.54862,
    "c": 0.16122,
    "h": 25
  },
  "luminance": 0.14833
}

Semantic roles & 50–950 ramp

primary

#BD403E

secondary

#8EC8C9

accent

#D8DA4E

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD403E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →