#BD403D#BD403D

#BD403D is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.161 H 25.4°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#BD403D
RGB	rgb(189, 64, 61)
HSL	hsl(1, 51%, 49%)
HSV	hsv(1, 68%, 74%)
CMYK	cmyk(0%, 66.1%, 67.7%, 25.9%)
CIE-LAB	lab(45.39, 49.92, 29.62)
CIE-LCH	lch(45.39, 58.04, 30.68°)
OKLab	oklab(54.85% 0.1458 0.0692)
OKLCH	oklch(54.85% 0.161 25.4)
XYZ	xyz(23.6644, 14.8259, 6.0296)
Luminance	0.1482 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD403D #3DBABD

analogous

#BD3D7A #BD403D #BD803D

triadic

#BD403D #3DBD40 #403DBD

tetradic

#BD403D #7ABD3D #3DBABD #803DBD

square

#BD403D #7ABD3D #3DBABD #803DBD

split-complementary

#BD403D #3DBD80 #3D7ABD

monochromatic

#60211F #8F302E #BD403D #CE6B69 #DD9997

Accessibility & contrast

On white

5.30

#BD403D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD403D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD403D

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD403D	#FFFFFF	#000000	##FFFFFF
##BD403D	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625A3C

Deuteranopia (green-blind)

#817539

Tritanopia (blue-blind)

#CF2040

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd403d;
/* rgb */ color: rgb(189, 64, 61);
/* oklch */ color: oklch(54.8% 0.161 25.4);

Tailwind

colors: {
  custom: {
    50: '#d87c72',
    500: '#bd403d',
    950: '#000000',
  },
}

SCSS

$custom: #bd403d;
$custom-light: #d87c72;
$custom-dark: #000000;

JSON

{
  "hex": "#bd403d",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 61
  },
  "hsl": {
    "h": 1.406,
    "s": 51.2,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54846,
    "c": 0.16136,
    "h": 25.4
  },
  "luminance": 0.14823
}

Semantic roles & 50–950 ramp

primary

#BD403D

secondary

#8DC8C9

accent

#D7DB4D

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD403D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →