#BD403C#BD403C

#BD403C is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.162 H 25.8°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#BD403C
RGB	rgb(189, 64, 60)
HSL	hsl(2, 52%, 49%)
HSV	hsv(2, 68%, 74%)
CMYK	cmyk(0%, 66.1%, 68.3%, 25.9%)
CIE-LAB	lab(45.38, 49.86, 30.19)
CIE-LCH	lch(45.38, 58.29, 31.20°)
OKLab	oklab(54.83% 0.1454 0.0703)
OKLCH	oklch(54.83% 0.162 25.8)
XYZ	xyz(23.6377, 14.8152, 5.8890)
Luminance	0.1481 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD403C #3CB9BD

analogous

#BD3C79 #BD403C #BD813C

triadic

#BD403C #3CBD40 #403CBD

tetradic

#BD403C #79BD3C #3CB9BD #813CBD

square

#BD403C #79BD3C #3CB9BD #813CBD

split-complementary

#BD403C #3CBD81 #3C79BD

monochromatic

#60211F #8F302D #BD403C #CF6B67 #DE9896

Accessibility & contrast

On white

5.30

#BD403C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD403C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD403C

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD403C	#FFFFFF	#000000	##FFFFFF
##BD403C	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625A3B

Deuteranopia (green-blind)

#817538

Tritanopia (blue-blind)

#CF2040

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd403c;
/* rgb */ color: rgb(189, 64, 60);
/* oklch */ color: oklch(54.8% 0.162 25.8);

Tailwind

colors: {
  custom: {
    50: '#d87b72',
    500: '#bd403c',
    950: '#000000',
  },
}

SCSS

$custom: #bd403c;
$custom-light: #d87b72;
$custom-dark: #000000;

JSON

{
  "hex": "#bd403c",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 60
  },
  "hsl": {
    "h": 1.86,
    "s": 51.807,
    "l": 48.824
  },
  "oklch": {
    "l": 0.5483,
    "c": 0.1615,
    "h": 25.8
  },
  "luminance": 0.14812
}

Semantic roles & 50–950 ramp

primary

#BD403C

secondary

#8CC7C9

accent

#D7DB4D

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD403C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →