#BD403B#BD403B

#BD403B is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.162 H 26.2°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#BD403B
RGB	rgb(189, 64, 59)
HSL	hsl(2, 52%, 49%)
HSV	hsv(2, 69%, 74%)
CMYK	cmyk(0%, 66.1%, 68.8%, 25.9%)
CIE-LAB	lab(45.37, 49.81, 30.76)
CIE-LCH	lch(45.37, 58.54, 31.70°)
OKLab	oklab(54.81% 0.145 0.0714)
OKLCH	oklch(54.81% 0.162 26.2)
XYZ	xyz(23.6116, 14.8047, 5.7511)
Luminance	0.1480 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD403B #3BB8BD

analogous

#BD3B77 #BD403B #BD813B

triadic

#BD403B #3BBD40 #403BBD

tetradic

#BD403B #77BD3B #3BB8BD #813BBD

square

#BD403B #77BD3B #3BB8BD #813BBD

split-complementary

#BD403B #3BBD81 #3B77BD

monochromatic

#60201E #8E302C #BD403B #CF6A66 #DE9795

Accessibility & contrast

On white

5.30

#BD403B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD403B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD403B

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD403B	#FFFFFF	#000000	##FFFFFF
##BD403B	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625A39

Deuteranopia (green-blind)

#817537

Tritanopia (blue-blind)

#CF2040

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd403b;
/* rgb */ color: rgb(189, 64, 59);
/* oklch */ color: oklch(54.8% 0.162 26.2);

Tailwind

colors: {
  custom: {
    50: '#d87b71',
    500: '#bd403b',
    950: '#000000',
  },
}

SCSS

$custom: #bd403b;
$custom-light: #d87b71;
$custom-dark: #000000;

JSON

{
  "hex": "#bd403b",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 59
  },
  "hsl": {
    "h": 2.308,
    "s": 52.419,
    "l": 48.627
  },
  "oklch": {
    "l": 0.54814,
    "c": 0.16165,
    "h": 26.2
  },
  "luminance": 0.14801
}

Semantic roles & 50–950 ramp

primary

#BD403B

secondary

#8BC7C9

accent

#D6DC4C

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD403B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →