#BD403A#BD403A

#BD403A is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.162 H 26.6°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#BD403A
RGB	rgb(189, 64, 58)
HSL	hsl(3, 53%, 48%)
HSV	hsv(3, 69%, 74%)
CMYK	cmyk(0%, 66.1%, 69.3%, 25.9%)
CIE-LAB	lab(45.35, 49.76, 31.33)
CIE-LCH	lch(45.35, 58.80, 32.20°)
OKLab	oklab(54.8% 0.1447 0.0725)
OKLCH	oklch(54.8% 0.162 26.6)
XYZ	xyz(23.5859, 14.7945, 5.6158)
Luminance	0.1479 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD403A #3AB7BD

analogous

#BD3A75 #BD403A #BD813A

triadic

#BD403A #3ABD40 #403ABD

tetradic

#BD403A #75BD3A #3AB7BD #813ABD

square

#BD403A #75BD3A #3AB7BD #813ABD

split-complementary

#BD403A #3ABD81 #3A75BD

monochromatic

#5F201D #8E302C #BD403A #D06965 #DE9793

Accessibility & contrast

On white

5.31

#BD403A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD403A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD403A

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD403A	#FFFFFF	#000000	##FFFFFF
##BD403A	1.00	5.31	3.96	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625A38

Deuteranopia (green-blind)

#827536

Tritanopia (blue-blind)

#D01F40

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd403a;
/* rgb */ color: rgb(189, 64, 58);
/* oklch */ color: oklch(54.8% 0.162 26.6);

Tailwind

colors: {
  custom: {
    50: '#d87b70',
    500: '#bd403a',
    950: '#000000',
  },
}

SCSS

$custom: #bd403a;
$custom-light: #d87b70;
$custom-dark: #000000;

JSON

{
  "hex": "#bd403a",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 58
  },
  "hsl": {
    "h": 2.748,
    "s": 53.036,
    "l": 48.431
  },
  "oklch": {
    "l": 0.54799,
    "c": 0.16181,
    "h": 26.6
  },
  "luminance": 0.14791
}

Semantic roles & 50–950 ramp

primary

#BD403A

secondary

#8AC6C9

accent

#D6DC4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD403A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →