#BD4038#BD4038

#BD4038 is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.162 H 27.4°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#BD4038
RGB	rgb(189, 64, 56)
HSL	hsl(4, 54%, 48%)
HSV	hsv(4, 70%, 74%)
CMYK	cmyk(0%, 66.1%, 70.4%, 25.9%)
CIE-LAB	lab(45.32, 49.65, 32.46)
CIE-LCH	lch(45.32, 59.32, 33.18°)
OKLab	oklab(54.77% 0.1439 0.0746)
OKLCH	oklch(54.77% 0.162 27.4)
XYZ	xyz(23.5360, 14.7745, 5.3531)
Luminance	0.1477 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4038 #38B5BD

analogous

#BD3872 #BD4038 #BD8238

triadic

#BD4038 #38BD40 #4038BD

tetradic

#BD4038 #72BD38 #38B5BD #8238BD

square

#BD4038 #72BD38 #38B5BD #8238BD

split-complementary

#BD4038 #38BD82 #3872BD

monochromatic

#5F201C #8E302A #BD4038 #D06862 #DE9691

Accessibility & contrast

On white

5.31

#BD4038 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BD4038 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4038

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4038	#FFFFFF	#000000	##FFFFFF
##BD4038	1.00	5.31	3.95	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625A36

Deuteranopia (green-blind)

#827534

Tritanopia (blue-blind)

#D01F3F

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd4038;
/* rgb */ color: rgb(189, 64, 56);
/* oklch */ color: oklch(54.8% 0.162 27.4);

Tailwind

colors: {
  custom: {
    50: '#d87b6f',
    500: '#bd4038',
    950: '#000000',
  },
}

SCSS

$custom: #bd4038;
$custom-light: #d87b6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4038",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 56
  },
  "hsl": {
    "h": 3.609,
    "s": 54.286,
    "l": 48.039
  },
  "oklch": {
    "l": 0.5477,
    "c": 0.16212,
    "h": 27.4
  },
  "luminance": 0.14771
}

Semantic roles & 50–950 ramp

primary

#BD4038

secondary

#87C5C9

accent

#D5DE4A

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD4038

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →