#BD4030#BD4030

#BD4030 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.7% C 0.164 H 30.3°. Best body text is #FFFFFF at 5.33:1 contrast (WCAG AA passes).

Color values

HEX	#BD4030
RGB	rgb(189, 64, 48)
HSL	hsl(7, 59%, 46%)
HSV	hsv(7, 75%, 74%)
CMYK	cmyk(0%, 66.1%, 74.6%, 25.9%)
CIE-LAB	lab(45.22, 49.28, 36.91)
CIE-LCH	lch(45.22, 61.57, 36.83°)
OKLab	oklab(54.66% 0.1411 0.0826)
OKLCH	oklch(54.66% 0.164 30.3)
XYZ	xyz(23.3557, 14.7024, 4.4038)
Luminance	0.1470 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4030 #30ADBD

analogous

#BD3066 #BD4030 #BD8730

triadic

#BD4030 #30BD40 #4030BD

tetradic

#BD4030 #66BD30 #30ADBD #8730BD

square

#BD4030 #66BD30 #30ADBD #8730BD

split-complementary

#BD4030 #30BD87 #3066BD

monochromatic

#5B1F17 #8C2F24 #BD4030 #D46456 #E09187

Accessibility & contrast

On white

5.33

#BD4030 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#BD4030 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4030

5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4030	#FFFFFF	#000000	##FFFFFF
##BD4030	1.00	5.33	3.94	5.33
#FFFFFF	5.33	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635A2D

Deuteranopia (green-blind)

#82752C

Tritanopia (blue-blind)

#D01D3D

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd4030;
/* rgb */ color: rgb(189, 64, 48);
/* oklch */ color: oklch(54.7% 0.164 30.3);

Tailwind

colors: {
  custom: {
    50: '#d97b69',
    500: '#bd4030',
    950: '#000000',
  },
}

SCSS

$custom: #bd4030;
$custom-light: #d97b69;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4030",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 48
  },
  "hsl": {
    "h": 6.809,
    "s": 59.494,
    "l": 46.471
  },
  "oklch": {
    "l": 0.54663,
    "c": 0.16355,
    "h": 30.3
  },
  "luminance": 0.14699
}

Semantic roles & 50–950 ramp

primary

#BD4030

secondary

#7FC2CA

accent

#D1E345

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A06

muted

#847C7A

Preview Lab

Preview with #BD4030

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →