#BD402E#BD402E

#BD402E is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.6% C 0.164 H 31.0°. Best body text is #FFFFFF at 5.33:1 contrast (WCAG AA passes).

Color values

HEX	#BD402E
RGB	rgb(189, 64, 46)
HSL	hsl(8, 61%, 46%)
HSV	hsv(8, 76%, 74%)
CMYK	cmyk(0%, 66.1%, 75.7%, 25.9%)
CIE-LAB	lab(45.20, 49.20, 37.99)
CIE-LCH	lch(45.20, 62.16, 37.68°)
OKLab	oklab(54.64% 0.1405 0.0845)
OKLCH	oklch(54.64% 0.164 31)
XYZ	xyz(23.3154, 14.6863, 4.1913)
Luminance	0.1468 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD402E #2EABBD

analogous

#BD2E64 #BD402E #BD872E

triadic

#BD402E #2EBD40 #402EBD

tetradic

#BD402E #64BD2E #2EABBD #872EBD

square

#BD402E #64BD2E #2EABBD #872EBD

split-complementary

#BD402E #2EBD87 #2E64BD

monochromatic

#5B1F16 #8C2F22 #BD402E #D56353 #E19084

Accessibility & contrast

On white

5.33

#BD402E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#BD402E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD402E

5.33:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD402E	#FFFFFF	#000000	##FFFFFF
##BD402E	1.00	5.33	3.94	5.33
#FFFFFF	5.33	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.33	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635A2B

Deuteranopia (green-blind)

#827529

Tritanopia (blue-blind)

#D01C3D

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd402e;
/* rgb */ color: rgb(189, 64, 46);
/* oklch */ color: oklch(54.6% 0.164 31.0);

Tailwind

colors: {
  custom: {
    50: '#d97b68',
    500: '#bd402e',
    950: '#000000',
  },
}

SCSS

$custom: #bd402e;
$custom-light: #d97b68;
$custom-dark: #000000;

JSON

{
  "hex": "#bd402e",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 46
  },
  "hsl": {
    "h": 7.552,
    "s": 60.851,
    "l": 46.078
  },
  "oklch": {
    "l": 0.54639,
    "c": 0.16393,
    "h": 31
  },
  "luminance": 0.14683
}

Semantic roles & 50–950 ramp

primary

#BD402E

secondary

#7CC1CA

accent

#D0E444

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A06

muted

#847C7A

Preview Lab

Preview with #BD402E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →