#BD402C#BD402C

#BD402C is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.6% C 0.164 H 31.7°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#BD402C
RGB	rgb(189, 64, 44)
HSL	hsl(8, 62%, 46%)
HSV	hsv(8, 77%, 74%)
CMYK	cmyk(0%, 66.1%, 76.7%, 25.9%)
CIE-LAB	lab(45.18, 49.12, 39.06)
CIE-LCH	lch(45.18, 62.75, 38.49°)
OKLab	oklab(54.62% 0.1398 0.0863)
OKLCH	oklch(54.62% 0.164 31.7)
XYZ	xyz(23.2769, 14.6709, 3.9885)
Luminance	0.1467 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD402C #2CA9BD

analogous

#BD2C60 #BD402C #BD882C

triadic

#BD402C #2CBD40 #402CBD

tetradic

#BD402C #60BD2C #2CA9BD #882CBD

square

#BD402C #60BD2C #2CA9BD #882CBD

split-complementary

#BD402C #2CBD88 #2C60BD

monochromatic

#5A1E15 #8B2F20 #BD402C #D66250 #E28F82

Accessibility & contrast

On white

5.34

#BD402C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#BD402C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD402C

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD402C	#FFFFFF	#000000	##FFFFFF
##BD402C	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645A29

Deuteranopia (green-blind)

#837527

Tritanopia (blue-blind)

#D01C3C

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd402c;
/* rgb */ color: rgb(189, 64, 44);
/* oklch */ color: oklch(54.6% 0.164 31.7);

Tailwind

colors: {
  custom: {
    50: '#d97b66',
    500: '#bd402c',
    950: '#000000',
  },
}

SCSS

$custom: #bd402c;
$custom-light: #d97b66;
$custom-dark: #000000;

JSON

{
  "hex": "#bd402c",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 44
  },
  "hsl": {
    "h": 8.276,
    "s": 62.232,
    "l": 45.686
  },
  "oklch": {
    "l": 0.54616,
    "c": 0.16432,
    "h": 31.7
  },
  "luminance": 0.14667
}

Semantic roles & 50–950 ramp

primary

#BD402C

secondary

#7AC0CB

accent

#CFE542

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A06

muted

#847C7A

Preview Lab

Preview with #BD402C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →