#BD402B#BD402B

#BD402B is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.6% C 0.165 H 32.0°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#BD402B
RGB	rgb(189, 64, 43)
HSL	hsl(9, 63%, 45%)
HSV	hsv(9, 77%, 74%)
CMYK	cmyk(0%, 66.1%, 77.2%, 25.9%)
CIE-LAB	lab(45.17, 49.08, 39.59)
CIE-LCH	lch(45.17, 63.06, 38.89°)
OKLab	oklab(54.61% 0.1395 0.0872)
OKLCH	oklch(54.61% 0.165 32)
XYZ	xyz(23.2583, 14.6634, 3.8907)
Luminance	0.1466 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD402B #2BA8BD

analogous

#BD2B5F #BD402B #BD892B

triadic

#BD402B #2BBD40 #402BBD

tetradic

#BD402B #5FBD2B #2BA8BD #892BBD

square

#BD402B #5FBD2B #2BA8BD #892BBD

split-complementary

#BD402B #2BBD89 #2B5FBD

monochromatic

#591E14 #8B2F20 #BD402B #D7624E #E28E80

Accessibility & contrast

On white

5.34

#BD402B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#BD402B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD402B

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD402B	#FFFFFF	#000000	##FFFFFF
##BD402B	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645928

Deuteranopia (green-blind)

#837526

Tritanopia (blue-blind)

#D01C3C

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd402b;
/* rgb */ color: rgb(189, 64, 43);
/* oklch */ color: oklch(54.6% 0.165 32.0);

Tailwind

colors: {
  custom: {
    50: '#d97b66',
    500: '#bd402b',
    950: '#000000',
  },
}

SCSS

$custom: #bd402b;
$custom-light: #d97b66;
$custom-dark: #000000;

JSON

{
  "hex": "#bd402b",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 43
  },
  "hsl": {
    "h": 8.63,
    "s": 62.931,
    "l": 45.49
  },
  "oklch": {
    "l": 0.54605,
    "c": 0.16452,
    "h": 32
  },
  "luminance": 0.1466
}

Semantic roles & 50–950 ramp

primary

#BD402B

secondary

#79BFCB

accent

#CEE642

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A06

muted

#847C7A

Preview Lab

Preview with #BD402B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →