#BD4028#BD4028

#BD4028 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.6% C 0.165 H 32.9°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#BD4028
RGB	rgb(189, 64, 40)
HSL	hsl(10, 65%, 45%)
HSV	hsv(10, 79%, 74%)
CMYK	cmyk(0%, 66.1%, 78.8%, 25.9%)
CIE-LAB	lab(45.14, 48.97, 41.15)
CIE-LCH	lch(45.14, 63.96, 40.05°)
OKLab	oklab(54.57% 0.1386 0.0897)
OKLCH	oklch(54.57% 0.165 32.9)
XYZ	xyz(23.2053, 14.6422, 3.6114)
Luminance	0.1464 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD4028 #28A5BD

analogous

#BD285B #BD4028 #BD8A28

triadic

#BD4028 #28BD40 #4028BD

tetradic

#BD4028 #5BBD28 #28A5BD #8A28BD

square

#BD4028 #5BBD28 #28A5BD #8A28BD

split-complementary

#BD4028 #28BD8A #285BBD

monochromatic

#581E13 #8A2F1D #BD4028 #D9614A #E38D7C

Accessibility & contrast

On white

5.35

#BD4028 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#BD4028 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD4028

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD4028	#FFFFFF	#000000	##FFFFFF
##BD4028	1.00	5.35	3.93	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645924

Deuteranopia (green-blind)

#837523

Tritanopia (blue-blind)

#D01B3B

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd4028;
/* rgb */ color: rgb(189, 64, 40);
/* oklch */ color: oklch(54.6% 0.165 32.9);

Tailwind

colors: {
  custom: {
    50: '#d97b64',
    500: '#bd4028',
    950: '#000000',
  },
}

SCSS

$custom: #bd4028;
$custom-light: #d97b64;
$custom-dark: #000000;

JSON

{
  "hex": "#bd4028",
  "rgb": {
    "r": 189,
    "g": 64,
    "b": 40
  },
  "hsl": {
    "h": 9.664,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.54573,
    "c": 0.16511,
    "h": 32.9
  },
  "luminance": 0.14639
}

Semantic roles & 50–950 ramp

primary

#BD4028

secondary

#75BECB

accent

#CDE840

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A05

muted

#847C7A

Preview Lab

Preview with #BD4028

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →