#BD3F4D#BD3F4D

#BD3F4D is a mid, vivid red. Relative luminance 0.149; OKLCH L 55.0% C 0.161 H 17.8°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#BD3F4D
RGB	rgb(189, 63, 77)
HSL	hsl(353, 50%, 49%)
HSV	hsv(353, 67%, 74%)
CMYK	cmyk(0%, 66.7%, 59.3%, 25.9%)
CIE-LAB	lab(45.51, 51.34, 20.15)
CIE-LCH	lch(45.51, 55.16, 21.43°)
OKLab	oklab(55.02% 0.1533 0.0493)
OKLCH	oklch(55.02% 0.161 17.8)
XYZ	xyz(24.1056, 14.9129, 8.6289)
Luminance	0.1491 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3F4D #3FBDAF

analogous

#BD3F8C #BD3F4D #BD703F

triadic

#BD3F4D #4DBD3F #3F4DBD

tetradic

#BD3F4D #8CBD3F #3FBDAF #703FBD

square

#BD3F4D #8CBD3F #3FBDAF #703FBD

split-complementary

#BD3F4D #3FBD70 #3F8CBD

monochromatic

#612028 #8F303A #BD3F4D #CE6B76 #DD99A1

Accessibility & contrast

On white

5.27

#BD3F4D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BD3F4D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3F4D

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3F4D	#FFFFFF	#000000	##FFFFFF
##BD3F4D	1.00	5.27	3.98	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5B4D

Deuteranopia (green-blind)

#7F754A

Tritanopia (blue-blind)

#CF2445

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3f4d;
/* rgb */ color: rgb(189, 63, 77);
/* oklch */ color: oklch(55.0% 0.161 17.8);

Tailwind

colors: {
  custom: {
    50: '#d77b7e',
    500: '#bd3f4d',
    950: '#000000',
  },
}

SCSS

$custom: #bd3f4d;
$custom-light: #d77b7e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3f4d",
  "rgb": {
    "r": 189,
    "g": 63,
    "b": 77
  },
  "hsl": {
    "h": 353.333,
    "s": 50,
    "l": 49.412
  },
  "oklch": {
    "l": 0.55024,
    "c": 0.16108,
    "h": 17.8
  },
  "luminance": 0.1491
}

Semantic roles & 50–950 ramp

primary

#BD3F4D

secondary

#8FC9C3

accent

#DACA4E

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3F4D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →