#BD3F4C#BD3F4C

#BD3F4C is a mid, vivid red. Relative luminance 0.149; OKLCH L 55.0% C 0.161 H 18.3°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#BD3F4C
RGB	rgb(189, 63, 76)
HSL	hsl(354, 50%, 49%)
HSV	hsv(354, 67%, 74%)
CMYK	cmyk(0%, 66.7%, 59.8%, 25.9%)
CIE-LAB	lab(45.50, 51.27, 20.74)
CIE-LCH	lch(45.50, 55.31, 22.02°)
OKLab	oklab(55% 0.1529 0.0506)
OKLCH	oklch(55% 0.161 18.3)
XYZ	xyz(24.0706, 14.8989, 8.4444)
Luminance	0.1490 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3F4C #3FBDB0

analogous

#BD3F8B #BD3F4C #BD713F

triadic

#BD3F4C #4CBD3F #3F4CBD

tetradic

#BD3F4C #8BBD3F #3FBDB0 #713FBD

square

#BD3F4C #8BBD3F #3FBDB0 #713FBD

split-complementary

#BD3F4C #3FBD71 #3F8BBD

monochromatic

#612027 #8F303A #BD3F4C #CE6B76 #DD99A0

Accessibility & contrast

On white

5.28

#BD3F4C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BD3F4C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3F4C

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3F4C	#FFFFFF	#000000	##FFFFFF
##BD3F4C	1.00	5.28	3.98	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5B4C

Deuteranopia (green-blind)

#7F7549

Tritanopia (blue-blind)

#CF2345

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3f4c;
/* rgb */ color: rgb(189, 63, 76);
/* oklch */ color: oklch(55.0% 0.161 18.3);

Tailwind

colors: {
  custom: {
    50: '#d77b7d',
    500: '#bd3f4c',
    950: '#000000',
  },
}

SCSS

$custom: #bd3f4c;
$custom-light: #d77b7d;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3f4c",
  "rgb": {
    "r": 189,
    "g": 63,
    "b": 76
  },
  "hsl": {
    "h": 353.81,
    "s": 50,
    "l": 49.412
  },
  "oklch": {
    "l": 0.55003,
    "c": 0.1611,
    "h": 18.3
  },
  "luminance": 0.14896
}

Semantic roles & 50–950 ramp

primary

#BD3F4C

secondary

#8FC9C3

accent

#DACB4E

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3F4C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →