#BD3F49#BD3F49

#BD3F49 is a mid, vivid red. Relative luminance 0.149; OKLCH L 54.9% C 0.161 H 19.7°. Best body text is #FFFFFF at 5.29:1 contrast (WCAG AA passes).

Color values

HEX	#BD3F49
RGB	rgb(189, 63, 73)
HSL	hsl(355, 50%, 49%)
HSV	hsv(355, 67%, 74%)
CMYK	cmyk(0%, 66.7%, 61.4%, 25.9%)
CIE-LAB	lab(45.44, 51.07, 22.49)
CIE-LCH	lch(45.44, 55.80, 23.76°)
OKLab	oklab(54.94% 0.1518 0.0544)
OKLCH	oklch(54.94% 0.161 19.7)
XYZ	xyz(23.9687, 14.8582, 7.9078)
Luminance	0.1485 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3F49 #3FBDB3

analogous

#BD3F88 #BD3F49 #BD743F

triadic

#BD3F49 #49BD3F #3F49BD

tetradic

#BD3F49 #88BD3F #3FBDB3 #743FBD

square

#BD3F49 #88BD3F #3FBDB3 #743FBD

split-complementary

#BD3F49 #3FBD74 #3F88BD

monochromatic

#612026 #8F3037 #BD3F49 #CE6B73 #DD999F

Accessibility & contrast

On white

5.29

#BD3F49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.97

#BD3F49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3F49

5.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3F49	#FFFFFF	#000000	##FFFFFF
##BD3F49	1.00	5.29	3.97	5.29
#FFFFFF	5.29	1.00	21.00	1.00
#000000	3.97	21.00	1.00	21.00
##FFFFFF	5.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605B49

Deuteranopia (green-blind)

#807546

Tritanopia (blue-blind)

#CF2244

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3f49;
/* rgb */ color: rgb(189, 63, 73);
/* oklch */ color: oklch(54.9% 0.161 19.7);

Tailwind

colors: {
  custom: {
    50: '#d77b7b',
    500: '#bd3f49',
    950: '#000000',
  },
}

SCSS

$custom: #bd3f49;
$custom-light: #d77b7b;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3f49",
  "rgb": {
    "r": 189,
    "g": 63,
    "b": 73
  },
  "hsl": {
    "h": 355.238,
    "s": 50,
    "l": 49.412
  },
  "oklch": {
    "l": 0.54943,
    "c": 0.16122,
    "h": 19.7
  },
  "luminance": 0.14855
}

Semantic roles & 50–950 ramp

primary

#BD3F49

secondary

#8FC9C4

accent

#DACE4E

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3F49

Body copy rendered with the generated semantic roles for this colour.

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