#BD3F44#BD3F44

#BD3F44 is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.8% C 0.162 H 22.0°. Best body text is #FFFFFF at 5.31:1 contrast (WCAG AA passes).

Color values

HEX	#BD3F44
RGB	rgb(189, 63, 68)
HSL	hsl(358, 50%, 49%)
HSV	hsv(358, 67%, 74%)
CMYK	cmyk(0%, 66.7%, 64%, 25.9%)
CIE-LAB	lab(45.35, 50.75, 25.39)
CIE-LCH	lch(45.35, 56.74, 26.58°)
OKLab	oklab(54.85% 0.1498 0.0606)
OKLCH	oklch(54.85% 0.162 22)
XYZ	xyz(23.8096, 14.7945, 7.0696)
Luminance	0.1479 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3F44 #3FBDB8

analogous

#BD3F83 #BD3F44 #BD793F

triadic

#BD3F44 #44BD3F #3F44BD

tetradic

#BD3F44 #83BD3F #3FBDB8 #793FBD

square

#BD3F44 #83BD3F #3FBDB8 #793FBD

split-complementary

#BD3F44 #3FBD79 #3F83BD

monochromatic

#612023 #8F3033 #BD3F44 #CE6B6F #DD999C

Accessibility & contrast

On white

5.31

#BD3F44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD3F44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3F44

5.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3F44	#FFFFFF	#000000	##FFFFFF
##BD3F44	1.00	5.31	3.96	5.31
#FFFFFF	5.31	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605A43

Deuteranopia (green-blind)

#807541

Tritanopia (blue-blind)

#CF2142

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3f44;
/* rgb */ color: rgb(189, 63, 68);
/* oklch */ color: oklch(54.8% 0.162 22.0);

Tailwind

colors: {
  custom: {
    50: '#d87b78',
    500: '#bd3f44',
    950: '#000000',
  },
}

SCSS

$custom: #bd3f44;
$custom-light: #d87b78;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3f44",
  "rgb": {
    "r": 189,
    "g": 63,
    "b": 68
  },
  "hsl": {
    "h": 357.619,
    "s": 50,
    "l": 49.412
  },
  "oklch": {
    "l": 0.54849,
    "c": 0.16157,
    "h": 22
  },
  "luminance": 0.14791
}

Semantic roles & 50–950 ramp

primary

#BD3F44

secondary

#8FC9C7

accent

#DAD44E

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3F44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →