#BD3F40#BD3F40

#BD3F40 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.8% C 0.162 H 23.8°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#BD3F40
RGB	rgb(189, 63, 64)
HSL	hsl(360, 50%, 49%)
HSV	hsv(360, 67%, 74%)
CMYK	cmyk(0%, 66.7%, 66.1%, 25.9%)
CIE-LAB	lab(45.29, 50.51, 27.71)
CIE-LCH	lch(45.29, 57.61, 28.75°)
OKLab	oklab(54.78% 0.1483 0.0653)
OKLCH	oklch(54.78% 0.162 23.8)
XYZ	xyz(23.6916, 14.7473, 6.4485)
Luminance	0.1474 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3F40 #3FBDBC

analogous

#BD3F7F #BD3F40 #BD7D3F

triadic

#BD3F40 #40BD3F #3F40BD

tetradic

#BD3F40 #7FBD3F #3FBDBC #7D3FBD

square

#BD3F40 #7FBD3F #3FBDBC #7D3FBD

split-complementary

#BD3F40 #3FBD7D #3F7FBD

monochromatic

#612021 #8F3030 #BD3F40 #CE6B6C #DD999A

Accessibility & contrast

On white

5.32

#BD3F40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BD3F40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3F40

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3F40	#FFFFFF	#000000	##FFFFFF
##BD3F40	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#615A3F

Deuteranopia (green-blind)

#81753C

Tritanopia (blue-blind)

#CF1F41

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3f40;
/* rgb */ color: rgb(189, 63, 64);
/* oklch */ color: oklch(54.8% 0.162 23.8);

Tailwind

colors: {
  custom: {
    50: '#d87b75',
    500: '#bd3f40',
    950: '#000000',
  },
}

SCSS

$custom: #bd3f40;
$custom-light: #d87b75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3f40",
  "rgb": {
    "r": 189,
    "g": 63,
    "b": 64
  },
  "hsl": {
    "h": 359.524,
    "s": 50,
    "l": 49.412
  },
  "oklch": {
    "l": 0.54779,
    "c": 0.162,
    "h": 23.8
  },
  "luminance": 0.14744
}

Semantic roles & 50–950 ramp

primary

#BD3F40

secondary

#8FC9C9

accent

#DAD84E

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3F40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →