#BD3F39#BD3F39

#BD3F39 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.7% C 0.163 H 26.7°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#BD3F39
RGB	rgb(189, 63, 57)
HSL	hsl(3, 54%, 48%)
HSV	hsv(3, 70%, 74%)
CMYK	cmyk(0%, 66.7%, 69.8%, 25.9%)
CIE-LAB	lab(45.18, 50.12, 31.71)
CIE-LCH	lch(45.18, 59.31, 32.32°)
OKLab	oklab(54.67% 0.1456 0.0731)
OKLCH	oklch(54.67% 0.163 26.7)
XYZ	xyz(23.5048, 14.6726, 5.4645)
Luminance	0.1467 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3F39 #39B7BD

analogous

#BD3975 #BD3F39 #BD8139

triadic

#BD3F39 #39BD3F #3F39BD

tetradic

#BD3F39 #75BD39 #39B7BD #8139BD

square

#BD3F39 #75BD39 #39B7BD #8139BD

split-complementary

#BD3F39 #39BD81 #3975BD

monochromatic

#5F201D #8E2F2B #BD3F39 #D06863 #DE9692

Accessibility & contrast

On white

5.34

#BD3F39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#BD3F39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3F39

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3F39	#FFFFFF	#000000	##FFFFFF
##BD3F39	1.00	5.34	3.93	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625A37

Deuteranopia (green-blind)

#817535

Tritanopia (blue-blind)

#D01D3F

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3f39;
/* rgb */ color: rgb(189, 63, 57);
/* oklch */ color: oklch(54.7% 0.163 26.7);

Tailwind

colors: {
  custom: {
    50: '#d87b6f',
    500: '#bd3f39',
    950: '#000000',
  },
}

SCSS

$custom: #bd3f39;
$custom-light: #d87b6f;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3f39",
  "rgb": {
    "r": 189,
    "g": 63,
    "b": 57
  },
  "hsl": {
    "h": 2.727,
    "s": 53.659,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54668,
    "c": 0.16296,
    "h": 26.7
  },
  "luminance": 0.14669
}

Semantic roles & 50–950 ramp

primary

#BD3F39

secondary

#89C6C9

accent

#D6DD4B

background

#FEF7F6

surface

#FCEEEC

border

#D5C9C7

text

#160A07

muted

#847C7A

Preview Lab

Preview with #BD3F39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →