#BD3EA4#BD3EA4

#BD3EA4 is a mid, vivid pink. Relative luminance 0.169; OKLCH L 57.9% C 0.197 H 336.6°. Best body text is #FFFFFF at 4.78:1 contrast (WCAG AA passes).

Color values

HEX	#BD3EA4
RGB	rgb(189, 62, 164)
HSL	hsl(312, 51%, 49%)
HSV	hsv(312, 67%, 74%)
CMYK	cmyk(0%, 67.2%, 13.2%, 25.9%)
CIE-LAB	lab(48.19, 61.49, -28.68)
CIE-LCH	lch(48.19, 67.85, 334.99°)
OKLab	oklab(57.92% 0.1804 -0.0779)
OKLCH	oklch(57.92% 0.197 336.6)
XYZ	xyz(29.4102, 16.9470, 36.8369)
Luminance	0.1694 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3EA4 #3EBD57

analogous

#973EBD #BD3EA4 #BD3E65

triadic

#BD3EA4 #A4BD3E #3EA4BD

tetradic

#BD3EA4 #BD973E #3EBD57 #3E65BD

square

#BD3EA4 #BD973E #3EBD57 #3E65BD

split-complementary

#BD3EA4 #65BD3E #3EBD97

monochromatic

#612054 #8F2F7C #BD3EA4 #CE6ABA #DD98D0

Accessibility & contrast

On white

4.78

#BD3EA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#BD3EA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3EA4

4.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3EA4	#FFFFFF	#000000	##FFFFFF
##BD3EA4	1.00	4.78	4.39	4.78
#FFFFFF	4.78	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4166A7

Deuteranopia (green-blind)

#6A79A1

Tritanopia (blue-blind)

#C7456C

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #bd3ea4;
/* rgb */ color: rgb(189, 62, 164);
/* oklch */ color: oklch(57.9% 0.197 336.6);

Tailwind

colors: {
  custom: {
    50: '#d47dbf',
    500: '#bd3ea4',
    950: '#000000',
  },
}

SCSS

$custom: #bd3ea4;
$custom-light: #d47dbf;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3ea4",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 164
  },
  "hsl": {
    "h": 311.811,
    "s": 50.598,
    "l": 49.216
  },
  "oklch": {
    "l": 0.57921,
    "c": 0.19653,
    "h": 336.6
  },
  "luminance": 0.16944
}

Semantic roles & 50–950 ramp

primary

#BD3EA4

secondary

#8EC999

accent

#DA694E

background

#FDF8FB

surface

#FBEFF7

border

#D4CAD0

text

#150A12

muted

#837C81

Preview Lab

Preview with #BD3EA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →