#BD3E54#BD3E54

#BD3E54 is a mid, vivid red. Relative luminance 0.149; OKLCH L 55.1% C 0.162 H 14.1°. Best body text is #FFFFFF at 5.28:1 contrast (WCAG AA passes).

Color values

HEX	#BD3E54
RGB	rgb(189, 62, 84)
HSL	hsl(350, 51%, 49%)
HSV	hsv(350, 67%, 74%)
CMYK	cmyk(0%, 67.2%, 55.6%, 25.9%)
CIE-LAB	lab(45.51, 52.27, 15.86)
CIE-LCH	lch(45.51, 54.63, 16.88°)
OKLab	oklab(55.07% 0.1574 0.0396)
OKLCH	oklch(55.07% 0.162 14.1)
XYZ	xyz(24.3113, 14.9074, 9.9830)
Luminance	0.1490 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3E54 #3EBDA7

analogous

#BD3E94 #BD3E54 #BD673E

triadic

#BD3E54 #54BD3E #3E54BD

tetradic

#BD3E54 #94BD3E #3EBDA7 #673EBD

square

#BD3E54 #94BD3E #3EBDA7 #673EBD

split-complementary

#BD3E54 #3EBD67 #3E94BD

monochromatic

#61202B #8F2F40 #BD3E54 #CE6A7B #DD98A4

Accessibility & contrast

On white

5.28

#BD3E54 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#BD3E54 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3E54

5.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3E54	#FFFFFF	#000000	##FFFFFF
##BD3E54	1.00	5.28	3.98	5.28
#FFFFFF	5.28	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5D5B54

Deuteranopia (green-blind)

#7E7551

Tritanopia (blue-blind)

#CE2447

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #bd3e54;
/* rgb */ color: rgb(189, 62, 84);
/* oklch */ color: oklch(55.1% 0.162 14.1);

Tailwind

colors: {
  custom: {
    50: '#d77b83',
    500: '#bd3e54',
    950: '#000000',
  },
}

SCSS

$custom: #bd3e54;
$custom-light: #d77b83;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3e54",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 84
  },
  "hsl": {
    "h": 349.606,
    "s": 50.598,
    "l": 49.216
  },
  "oklch": {
    "l": 0.55065,
    "c": 0.16233,
    "h": 14.1
  },
  "luminance": 0.14904
}

Semantic roles & 50–950 ramp

primary

#BD3E54

secondary

#8EC9BF

accent

#DAC24E

background

#FEF7F8

surface

#FCEEEF

border

#D5C9CA

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3E54

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →