#BD3E4D#BD3E4D

#BD3E4D is a mid, vivid red. Relative luminance 0.148; OKLCH L 54.9% C 0.162 H 17.5°. Best body text is #FFFFFF at 5.30:1 contrast (WCAG AA passes).

Color values

HEX	#BD3E4D
RGB	rgb(189, 62, 77)
HSL	hsl(353, 51%, 49%)
HSV	hsv(353, 67%, 74%)
CMYK	cmyk(0%, 67.2%, 59.3%, 25.9%)
CIE-LAB	lab(45.36, 51.75, 19.95)
CIE-LCH	lch(45.36, 55.47, 21.08°)
OKLab	oklab(54.91% 0.1547 0.0489)
OKLCH	oklch(54.91% 0.162 17.5)
XYZ	xyz(24.0507, 14.8032, 8.6106)
Luminance	0.1480 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3E4D #3EBDAE

analogous

#BD3E8D #BD3E4D #BD6E3E

triadic

#BD3E4D #4DBD3E #3E4DBD

tetradic

#BD3E4D #8DBD3E #3EBDAE #6E3EBD

square

#BD3E4D #8DBD3E #3EBDAE #6E3EBD

split-complementary

#BD3E4D #3EBD6E #3E8DBD

monochromatic

#612027 #8F2F3A #BD3E4D #CE6A76 #DD98A0

Accessibility & contrast

On white

5.30

#BD3E4D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.96

#BD3E4D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3E4D

5.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3E4D	#FFFFFF	#000000	##FFFFFF
##BD3E4D	1.00	5.30	3.96	5.30
#FFFFFF	5.30	1.00	21.00	1.00
#000000	3.96	21.00	1.00	21.00
##FFFFFF	5.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5E5B4D

Deuteranopia (green-blind)

#7F754A

Tritanopia (blue-blind)

#CF2244

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3e4d;
/* rgb */ color: rgb(189, 62, 77);
/* oklch */ color: oklch(54.9% 0.162 17.5);

Tailwind

colors: {
  custom: {
    50: '#d77b7e',
    500: '#bd3e4d',
    950: '#000000',
  },
}

SCSS

$custom: #bd3e4d;
$custom-light: #d77b7e;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3e4d",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 77
  },
  "hsl": {
    "h": 352.913,
    "s": 50.598,
    "l": 49.216
  },
  "oklch": {
    "l": 0.54911,
    "c": 0.16219,
    "h": 17.5
  },
  "luminance": 0.148
}

Semantic roles & 50–950 ramp

primary

#BD3E4D

secondary

#8EC9C2

accent

#DACA4E

background

#FEF7F7

surface

#FCEEEE

border

#D5C9C9

text

#160A0A

muted

#847C7C

Preview Lab

Preview with #BD3E4D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →