#BD3E48#BD3E48

#BD3E48 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.8% C 0.162 H 19.9°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#BD3E48
RGB	rgb(189, 62, 72)
HSL	hsl(355, 51%, 49%)
HSV	hsv(355, 67%, 74%)
CMYK	cmyk(0%, 67.2%, 61.9%, 25.9%)
CIE-LAB	lab(45.27, 51.41, 22.87)
CIE-LCH	lch(45.27, 56.27, 23.98°)
OKLab	oklab(54.81% 0.1527 0.0552)
OKLCH	oklch(54.81% 0.162 19.9)
XYZ	xyz(23.8809, 14.7353, 7.7163)
Luminance	0.1473 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3E48 #3EBDB3

analogous

#BD3E88 #BD3E48 #BD743E

triadic

#BD3E48 #48BD3E #3E48BD

tetradic

#BD3E48 #88BD3E #3EBDB3 #743EBD

square

#BD3E48 #88BD3E #3EBDB3 #743EBD

split-complementary

#BD3E48 #3EBD74 #3E88BD

monochromatic

#612025 #8F2F36 #BD3E48 #CE6A72 #DD989E

Accessibility & contrast

On white

5.32

#BD3E48 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#BD3E48 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3E48

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3E48	#FFFFFF	#000000	##FFFFFF
##BD3E48	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5A47

Deuteranopia (green-blind)

#7F7545

Tritanopia (blue-blind)

#CF2043

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3e48;
/* rgb */ color: rgb(189, 62, 72);
/* oklch */ color: oklch(54.8% 0.162 19.9);

Tailwind

colors: {
  custom: {
    50: '#d87b7a',
    500: '#bd3e48',
    950: '#000000',
  },
}

SCSS

$custom: #bd3e48;
$custom-light: #d87b7a;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3e48",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 72
  },
  "hsl": {
    "h": 355.276,
    "s": 50.598,
    "l": 49.216
  },
  "oklch": {
    "l": 0.5481,
    "c": 0.16235,
    "h": 19.9
  },
  "luminance": 0.14732
}

Semantic roles & 50–950 ramp

primary

#BD3E48

secondary

#8EC9C4

accent

#DACF4E

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A09

muted

#847C7B

Preview Lab

Preview with #BD3E48

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →