#BD3E44#BD3E44

#BD3E44 is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.7% C 0.163 H 21.7°. Best body text is #FFFFFF at 5.34:1 contrast (WCAG AA passes).

Color values

HEX	#BD3E44
RGB	rgb(189, 62, 68)
HSL	hsl(357, 51%, 49%)
HSV	hsv(357, 67%, 74%)
CMYK	cmyk(0%, 67.2%, 64%, 25.9%)
CIE-LAB	lab(45.20, 51.16, 25.20)
CIE-LCH	lch(45.20, 57.03, 26.22°)
OKLab	oklab(54.74% 0.1511 0.0601)
OKLCH	oklch(54.74% 0.163 21.7)
XYZ	xyz(23.7547, 14.6848, 7.0513)
Luminance	0.1468 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3E44 #3EBDB7

analogous

#BD3E84 #BD3E44 #BD773E

triadic

#BD3E44 #44BD3E #3E44BD

tetradic

#BD3E44 #84BD3E #3EBDB7 #773EBD

square

#BD3E44 #84BD3E #3EBDB7 #773EBD

split-complementary

#BD3E44 #3EBD77 #3E84BD

monochromatic

#612023 #8F2F33 #BD3E44 #CE6A6F #DD989B

Accessibility & contrast

On white

5.34

#BD3E44 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.94

#BD3E44 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3E44

5.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3E44	#FFFFFF	#000000	##FFFFFF
##BD3E44	1.00	5.34	3.94	5.34
#FFFFFF	5.34	1.00	21.00	1.00
#000000	3.94	21.00	1.00	21.00
##FFFFFF	5.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605A43

Deuteranopia (green-blind)

#807540

Tritanopia (blue-blind)

#CF1F41

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3e44;
/* rgb */ color: rgb(189, 62, 68);
/* oklch */ color: oklch(54.7% 0.163 21.7);

Tailwind

colors: {
  custom: {
    50: '#d87b78',
    500: '#bd3e44',
    950: '#000000',
  },
}

SCSS

$custom: #bd3e44;
$custom-light: #d87b78;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3e44",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 68
  },
  "hsl": {
    "h": 357.165,
    "s": 50.598,
    "l": 49.216
  },
  "oklch": {
    "l": 0.54735,
    "c": 0.16264,
    "h": 21.7
  },
  "luminance": 0.14681
}

Semantic roles & 50–950 ramp

primary

#BD3E44

secondary

#8EC9C6

accent

#DAD34E

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3E44

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →