#BD3E40#BD3E40

#BD3E40 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.7% C 0.163 H 23.5°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#BD3E40
RGB	rgb(189, 62, 64)
HSL	hsl(359, 51%, 49%)
HSV	hsv(359, 67%, 74%)
CMYK	cmyk(0%, 67.2%, 66.1%, 25.9%)
CIE-LAB	lab(45.13, 50.92, 27.52)
CIE-LCH	lch(45.13, 57.88, 28.39°)
OKLab	oklab(54.67% 0.1496 0.0649)
OKLCH	oklch(54.67% 0.163 23.5)
XYZ	xyz(23.6367, 14.6376, 6.4302)
Luminance	0.1463 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3E40 #3EBDBB

analogous

#BD3E80 #BD3E40 #BD7C3E

triadic

#BD3E40 #40BD3E #3E40BD

tetradic

#BD3E40 #80BD3E #3EBDBB #7C3EBD

square

#BD3E40 #80BD3E #3EBDBB #7C3EBD

split-complementary

#BD3E40 #3EBD7C #3E80BD

monochromatic

#612021 #8F2F30 #BD3E40 #CE6A6C #DD9899

Accessibility & contrast

On white

5.35

#BD3E40 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.93

#BD3E40 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3E40

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3E40	#FFFFFF	#000000	##FFFFFF
##BD3E40	1.00	5.35	3.93	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.93	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605A3F

Deuteranopia (green-blind)

#80753C

Tritanopia (blue-blind)

#CF1D40

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #bd3e40;
/* rgb */ color: rgb(189, 62, 64);
/* oklch */ color: oklch(54.7% 0.163 23.5);

Tailwind

colors: {
  custom: {
    50: '#d87b75',
    500: '#bd3e40',
    950: '#000000',
  },
}

SCSS

$custom: #bd3e40;
$custom-light: #d87b75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3e40",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 64
  },
  "hsl": {
    "h": 359.055,
    "s": 50.598,
    "l": 49.216
  },
  "oklch": {
    "l": 0.54665,
    "c": 0.16303,
    "h": 23.5
  },
  "luminance": 0.14634
}

Semantic roles & 50–950 ramp

primary

#BD3E40

secondary

#8EC9C8

accent

#DAD84E

background

#FEF7F7

surface

#FCEEED

border

#D5C9C8

text

#160A08

muted

#847C7B

Preview Lab

Preview with #BD3E40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →