#BD3E31#BD3E31

#BD3E31 is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.4% C 0.165 H 29.3°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX#BD3E31
RGBrgb(189, 62, 49)
HSLhsl(6, 59%, 47%)
HSVhsv(6, 74%, 74%)
CMYKcmyk(0%, 67.2%, 74.1%, 25.9%)
CIE-LABlab(44.93, 50.16, 36.02)
CIE-LCHlch(44.93, 61.75, 35.68°)
OKLaboklab(54.44% 0.1441 0.0809)
OKLCHoklch(54.44% 0.165 29.3)
XYZxyz(23.2658, 14.4892, 4.4767)
Luminance0.1449 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#BD3E31 #31B0BD
analogous
#BD316A #BD3E31 #BD8431
triadic
#BD3E31 #31BD3E #3E31BD
tetradic
#BD3E31 #6ABD31 #31B0BD #8431BD
square
#BD3E31 #6ABD31 #31B0BD #8431BD
split-complementary
#BD3E31 #31BD84 #316ABD
monochromatic
#5C1E18 #8C2E24 #BD3E31 #D46358 #E09088

Accessibility & contrast

On white

5.39
#BD3E31 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.90
#BD3E31 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3E31
5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##BD3E31#FFFFFF#000000##FFFFFF
##BD3E311.005.393.905.39
#FFFFFF5.391.0021.001.00
#0000003.9021.001.0021.00
##FFFFFF5.391.0021.001.00

Color blindness preview

Protanopia (red-blind)
#62592F
Deuteranopia (green-blind)
#82752D
Tritanopia (blue-blind)
#D0193C
Achromatopsia (no color)
#6A6A6A

Design tokens & code

CSS
--color: #bd3e31;
/* rgb */ color: rgb(189, 62, 49);
/* oklch */ color: oklch(54.4% 0.165 29.3);
Tailwind
colors: {
  custom: {
    50: '#d97a6a',
    500: '#bd3e31',
    950: '#000000',
  },
}
SCSS
$custom: #bd3e31;
$custom-light: #d97a6a;
$custom-dark: #000000;
JSON
{
  "hex": "#bd3e31",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 49
  },
  "hsl": {
    "h": 5.571,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.54443,
    "c": 0.16527,
    "h": 29.3
  },
  "luminance": 0.14486
}

Semantic roles & 50–950 ramp

primary
#BD3E31
secondary
#80C3CA
accent
#D4E246
background
#FEF7F6
surface
#FDEEEB
border
#D5C9C6
text
#160A06
muted
#847C7A

Preview Lab

Preview with #BD3E31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#BD3E31 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva