#BD3E29#BD3E29

#BD3E29 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.4% C 0.167 H 31.9°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#BD3E29
RGB	rgb(189, 62, 41)
HSL	hsl(9, 64%, 45%)
HSV	hsv(9, 78%, 74%)
CMYK	cmyk(0%, 67.2%, 78.3%, 25.9%)
CIE-LAB	lab(44.84, 49.84, 40.32)
CIE-LCH	lch(44.84, 64.11, 38.97°)
OKLab	oklab(54.35% 0.1415 0.0882)
OKLCH	oklch(54.35% 0.167 31.9)
XYZ	xyz(23.1117, 14.4276, 3.6652)
Luminance	0.1442 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3E29 #29A8BD

analogous

#BD295E #BD3E29 #BD8829

triadic

#BD3E29 #29BD3E #3E29BD

tetradic

#BD3E29 #5EBD29 #29A8BD #8829BD

square

#BD3E29 #5EBD29 #29A8BD #8829BD

split-complementary

#BD3E29 #29BD88 #295EBD

monochromatic

#581D13 #8B2E1E #BD3E29 #D85F4B #E38C7D

Accessibility & contrast

On white

5.41

#BD3E29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BD3E29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3E29

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3E29	#FFFFFF	#000000	##FFFFFF
##BD3E29	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635826

Deuteranopia (green-blind)

#827424

Tritanopia (blue-blind)

#D0163A

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3e29;
/* rgb */ color: rgb(189, 62, 41);
/* oklch */ color: oklch(54.4% 0.167 31.9);

Tailwind

colors: {
  custom: {
    50: '#d97a64',
    500: '#bd3e29',
    950: '#000000',
  },
}

SCSS

$custom: #bd3e29;
$custom-light: #d97a64;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3e29",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 41
  },
  "hsl": {
    "h": 8.514,
    "s": 64.348,
    "l": 45.098
  },
  "oklch": {
    "l": 0.54351,
    "c": 0.16674,
    "h": 31.9
  },
  "luminance": 0.14424
}

Semantic roles & 50–950 ramp

primary

#BD3E29

secondary

#77BFCB

accent

#D0E740

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A05

muted

#847C7A

Preview Lab

Preview with #BD3E29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →