#BD3E28#BD3E28

#BD3E28 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.3% C 0.167 H 32.2°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#BD3E28
RGB	rgb(189, 62, 40)
HSL	hsl(9, 65%, 45%)
HSV	hsv(9, 79%, 74%)
CMYK	cmyk(0%, 67.2%, 78.8%, 25.9%)
CIE-LAB	lab(44.83, 49.80, 40.84)
CIE-LCH	lch(44.83, 64.41, 39.35°)
OKLab	oklab(54.34% 0.1412 0.089)
OKLCH	oklch(54.34% 0.167 32.2)
XYZ	xyz(23.0945, 14.4207, 3.5745)
Luminance	0.1442 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3E28 #28A7BD

analogous

#BD285D #BD3E28 #BD8928

triadic

#BD3E28 #28BD3E #3E28BD

tetradic

#BD3E28 #5DBD28 #28A7BD #8928BD

square

#BD3E28 #5DBD28 #28A7BD #8928BD

split-complementary

#BD3E28 #28BD89 #285DBD

monochromatic

#581D13 #8A2D1D #BD3E28 #D95F4A #E38B7C

Accessibility & contrast

On white

5.41

#BD3E28 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BD3E28 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3E28

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3E28	#FFFFFF	#000000	##FFFFFF
##BD3E28	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635824

Deuteranopia (green-blind)

#827423

Tritanopia (blue-blind)

#D0163A

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3e28;
/* rgb */ color: rgb(189, 62, 40);
/* oklch */ color: oklch(54.3% 0.167 32.2);

Tailwind

colors: {
  custom: {
    50: '#da7a64',
    500: '#bd3e28',
    950: '#000000',
  },
}

SCSS

$custom: #bd3e28;
$custom-light: #da7a64;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3e28",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 40
  },
  "hsl": {
    "h": 8.859,
    "s": 65.066,
    "l": 44.902
  },
  "oklch": {
    "l": 0.54341,
    "c": 0.16693,
    "h": 32.2
  },
  "luminance": 0.14417
}

Semantic roles & 50–950 ramp

primary

#BD3E28

secondary

#75BFCB

accent

#CFE840

background

#FEF7F6

surface

#FDEEEB

border

#D5C9C6

text

#160A05

muted

#847C7A

Preview Lab

Preview with #BD3E28

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →