#BD3E24#BD3E24

#BD3E24 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.3% C 0.168 H 33.4°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#BD3E24
RGB	rgb(189, 62, 36)
HSL	hsl(10, 68%, 44%)
HSV	hsv(10, 81%, 74%)
CMYK	cmyk(0%, 67.2%, 81%, 25.9%)
CIE-LAB	lab(44.79, 49.67, 42.88)
CIE-LCH	lch(44.79, 65.62, 40.80°)
OKLab	oklab(54.3% 0.1401 0.0922)
OKLCH	oklch(54.3% 0.168 33.4)
XYZ	xyz(23.0300, 14.3949, 3.2346)
Luminance	0.1439 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD3E24 #24A3BD

analogous

#BD2457 #BD3E24 #BD8B24

triadic

#BD3E24 #24BD3E #3E24BD

tetradic

#BD3E24 #57BD24 #24A3BD #8B24BD

square

#BD3E24 #57BD24 #24A3BD #8B24BD

split-complementary

#BD3E24 #24BD8B #2457BD

monochromatic

#561C10 #8A2D1A #BD3E24 #DB5D43 #E58976

Accessibility & contrast

On white

5.41

#BD3E24 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#BD3E24 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #BD3E24

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD3E24	#FFFFFF	#000000	##FFFFFF
##BD3E24	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#635820

Deuteranopia (green-blind)

#82741E

Tritanopia (blue-blind)

#D01539

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #bd3e24;
/* rgb */ color: rgb(189, 62, 36);
/* oklch */ color: oklch(54.3% 0.168 33.4);

Tailwind

colors: {
  custom: {
    50: '#da7a61',
    500: '#bd3e24',
    950: '#000000',
  },
}

SCSS

$custom: #bd3e24;
$custom-light: #da7a61;
$custom-dark: #000000;

JSON

{
  "hex": "#bd3e24",
  "rgb": {
    "r": 189,
    "g": 62,
    "b": 36
  },
  "hsl": {
    "h": 10.196,
    "s": 68,
    "l": 44.118
  },
  "oklch": {
    "l": 0.54302,
    "c": 0.16769,
    "h": 33.4
  },
  "luminance": 0.14391
}

Semantic roles & 50–950 ramp

primary

#BD3E24

secondary

#70BDCC

accent

#CDEB3D

background

#FEF7F5

surface

#FDEEEA

border

#D5C9C6

text

#170A05

muted

#857C79

Preview Lab

Preview with #BD3E24

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →